Tag Archives: online marketing

I shed tears on the eve of this launch

The personal is professional and the professional is person is my motto. And so it’s with this in mind that I share the following…

Sitting at my dinner table last night putting the finishing touches on the talk I’m giving in New York (www.rocktheworldnyc.com) I was filled with complete and utter happiness. In fact, it filled me so to the brim of my being that my eyes began to well…then, just like that, with my son playing to the left of me and my husband cooking behind me, I started to sob.

Quietly at first.

Then, louder and louder, until my little one heard me, came over and hugged me around my waist. He said nothing. I kept crying but immediately told him that I was not sad and that in fact I was crazy in love and in joy with my life, which included him playing and his Papa cooking. I told him that it also had to do with being able to express myself and creating what I wanted to in this life, not waiting for anyone to tell me if I could (or couldn’t). That this is what I wanted for him and for everyone.

My husband walked over and as they both held me, one around my middle and one around my shoulders stroking my head, I kept crying. Yet the real or full truth was yet to emerge. I then started to say “I’m just so grateful…so, so grateful, to Gigi and Oma…so grateful, so grateful, so grateful.” I was a broken record of bliss and of the most intense gratitude I have ever felt in all of my life.

Now, this re-brand that you see here…I love it and it expresses who I am and what I facilitate for women…yes, but it so much more than that. This launch of my new brand is a of sorts to the women, two in particular, who did, conquered, grew, pained, laughed and loved me without limits so that I might realize what it is that I *really* wanted from this life.

Seeing this re-brand and celebrating my 12th year in business

Our emotions, successes, mis-steps, thank you’s, I’m sorry’s make up our brand. Grit, glory and all as I said in my About page of the new site

(LAUNCH withamailchimp and on soc medai and note to peeps to share the site)

I’ve had this business for 12 years. It has been a joy and it also hasn’t been easy

BRANDING TIP?

http://open.spotify.com/user/123488238/playlist/6enc4wMcZvLyvmuJuNbScY

Be so good they can’t ignore you. (I’m going on tour! First stop NYC 8/20!)

Be so good they can’t ignore you. ~ smarty pants Steve Martin said that.

That’s what I’m on a mission to teach and help you get clear on. How to BE so good and express that goodness on the outside through your branding that people (the ideal people) can’t help but notice you!

That said, I’m going on tour! First stop: New York!

Would you like to get clear on your brand personality (your true uniqueness)
and the brand plan that will guide you every step of the way? Finally?!

Boutique Branding Tour for Brand YOU.

I’m going to be traveling across the country and beyond over the next few months to support YOU and celebrate MY dirty dozen in business! I’m 12!

That’s right. You don’t have to come to me or worry about the one-on-one investment. September is my 12 year anniversary month of starting the business and so I’m going on the road.

I will do my first stop in **New York, one of my favorite cities, on August 20, 2013 launching my first Boutique Branding Tour for Brand You workshop!**

I will be coming in hot/haute/HOT (!) with a fire and a spring in my step.
In this workshop, you will finally get clear on:

• What your business brand personality is and how to communicate it (this is for personal brands AND traditionally-named companies).
and…
• What your specific brand plan is and how to pull it all together!

These two hugely important elements, along with other elements such as ***taking a branded look at your programs/products/services*** (they MUST be in line with your brand personality!) will support you in finally feeling and communicating your uniqueness. It changes the game, I promise. This workshop time with me will also help you understand exactly how to infuse that elusive and authentic charisma and consistency into your business communication.

In order to be effective and most successful in business, we must, must, must infuse charisma and consistency into everything we do.

In short and aloha/hello/hola/buongiornio/bonjour to my mission: to help you make happiness your business by feeling fully self-expresed (strutting your stuff on the biz catwalk) so you feel and look different than “the rest”. Honestly, it’s the most fun, successful way and…you deserve it.

It’s really SUCH an important piece of the business growth puzzle. As my client and friend Angela Jia Kim, Co-founder of www.savorthesuccess.com, has said about my branding work, “it’s the smart ones who know that a well-thought out brand is the killer secret of successful businesses.”

So, onward and forward. The dates for the tour and what’s included in each workshop stop…

Strut your stuff differently and brilliantly come Fall

Brand Tour Dates & Times:
• New York, August 20th (REGISTER link below) 4pm-8pm*
• Portland, OR, August 30th (REGISTER link below)
• San Francisco/Bay Area, TBD (potentially September 6th, REGISTER link to come)
• LA (September/October, REGISTER link to come)
• Huntington Beach, TBD (September/October, REGISTER link to come)
• London, TBD (Fall, REGISTER link to come)
• Amsterdam, TBD (Fall, REGISTER link to come)
*May change to accommodate our lucky 8.

What’s included:
• Clarity is Queen Client Questionnaire (in-depth questionnaire so I can get to know you before our workshop time together).
• Four (4) hour workshop complete with teaching time, one-on-one time, worksheets and templates to get you clear on exactly what your best brand personality is AND what your brand plan moving forward looks like (you will leave with your brand plan complete!).
• One (1) workshop call a week after our LIVE work together.
• BONUS inclusion into the next branding and business virtual program I create this year!
• BONUS half hour private session with me if you’re one of the first four (4) ladies to register (REGISTER for New York here: …additional city links will become available shortly).

Investment for each city workshop: $497 (please note my minimum brand coaching investment is normally $2k). I’ve never done anything at this low of an price point and I’m ecstatic about it because I know I’ll be creating the opportunity for so many of you who have wanted to work together, the opportunity to do so.

Again, the first four (4) women to register for the first stop in New York below will also receive a BONUS 40 minute private session with me to go over more around your brand personality and brand plan specifics. So, let’s do it. Let’s set you up for success long before the new year. And let’s celebrate my 12 years in business! (We will be popping bubbly at the end of each AWESOME workshop day).

Claim one of the eight (8) New York spots (8/20 4pm-8pm):

NOTE: Additional register links for additional cities coming soon. Keep your eye out for more info coming to an inbox near you. If you’re not already on the MGI community list, please go the the right side of the website and SUBSCRIBE where you see “the iiT Factor” noted. That way, you won’t miss any details about when I’ll be in your city and how we can work together.

Until we meet again, enjoy your business, enjoy your life. Be so good they can’t ignore you.

Life is good,
Michelle

p.s. Register for one of the eight (8) spots in New York for August 20th, 2013 before they go:

ha ha, see you soon New York ladies!

p.p.s. to book for Portland, OR, San Francisco, LA, Huntington Beach, London and beyond ~ stay tuned for the sales page that will share even more details very soon!

p.p.p.s Did I mention already that the best work is behind the scenes?
Come play with me:
http://youtu.be/eiFrvt-wsfI

The true formula for success

Before I’m off to Argentina, I wanted to remind us all of this…

Being your true self is the only effective formula for success.

Enjoy your business, enjoy your life!

And, please check out www.facebook.com/michelleghilotti over the next couple weeks as I’ll be uploading real-time photos from Argentina…chin chin; to wanderlust!)

Follow the gut not the “but”…

Business yoga has worked wonders in my life. Professionally I think there’s no other way but the yogic business way…

Following our gut is where it’s at (it’s extremely overlooked in traditional society and very underrated).

We’re taught in school and even in our corporate careers that following our gut is not going to get you anywhere “good” or smart and that it won’t make you money.

However, if you’re clearly tied to a purpose and you’re clear on what your genius zone is and then I think following the gut is exactly where you should be. It’s the only logical next step after you’re clear on that brilliance…on your uniqueness.

And guess what happens when you’re working in your brilliance consistently? You make money gracefully and giddily. You’re more content, day after day (not because of the consistent income you can bring it but for all of it…for that AND for being able to work and live more authentically).

Next time you have that lovin’ feeling…that gut feeling, go with it. Don’t go with the “but” that wants to steer you away from your truth to terror. Enjoy your gut zone and be in the flow.

Boutique Branding Tour for Brand YOU.

That’s right. You don’t have to come to me or worry about the one-on-one investment. September is my 12 year anniversary month of starting the business and so I’m going on the road.

I will do my first stop in New York, one of my favorite cities, on August 20, 2013 launching my first Boutique Branding Tour for Brand You workshop!

I will do my first stop in **New York, one of my favorite cities, on August 20, 2013 launching my first Boutique Branding Tour for Brand You workshop!**