How do you know if you’re building a business (a brand) with personality? (I can’t share this enough and with all the new ladies we’ve had join the international community lately I felt it timely to mention again…)
Ask yourself if you are doing these things each time you are creating/communicating:
Is what I’m creating/doing right now UNIQUE?
Is it AUTHENTIC?
Is it relevant/talkeable/shareable?
(all three must be in working order with everything you create)
Also, make sure to check in with your top two to three (max) values; what are they?
Remember that as the founder of your business you make up the brand. Getting clear around your values and injecting them into everything you do in the business is trés important. This will be how your clients and potential clients experience you…through your top 2-3 values. Business through values. Isn’t that nice? It’s my love.
I call it branding but you can call it the work around creating a connected business. We all have it in us.
Enjoy injecting more and more personality (and depth!) into your brand.