For those of you (us) who celebrated Hannukah, I hope it was a de-LIGHT-ful one.
For those of you (us) who celebrate Christmas, may it be warm and wonderful.
To all…may your New Year’s success be embarrassingly good!
Much love!
Michelle (& Co 🙂
Tag Archives: free branding consultation
Your Unknown in Entrepreneurship (and a little something-something about Shuttle Endeavour)
Watching as Shuttle Endeavour is driven to rest at the CA Science Center
Seeing the space shuttle a week ago, up close and personal, was a unique experience.
I was struck by one major thing as I walked the exhibit ~ SO many of us come together in total awe to take in the unknown of others (of that which is outside of us) yet we seem to have such a tough time feeling that kind of excitement with our unknown.
Entrepreneurship, even if you’re tied to a clear vision, purpose and brand is an unknown…it’s the way it is. And to that I say ‘thank goodness, it’s most exciting that way.’
We can have a plan (it IS good to have one) yet the truth is that 9 out of 10x we’re surprised with the exact events, people and circumstances that come into our lives to make it all a reality. (btw, Your awesome surprises await). The quicker we accept that we don’t know “how” (and that we don’t have control over every single thing) the more we’ll be able to accept what’s coming that falls outside our limited thinking, perhaps, and the more we will be able to enjoy each day towards claiming the ultimate vision.
The next time you’re in awe of someone that has done something unique, “big” or out of this world just remember that others are waiting to feel that way about you.
You’re a teacher.
The more you drop the fear and move into what at least seems to be the right direction, the closer you’ll get to what you’re meant to be doing (in the way you’re meant to be doing it) and the more people you can affect with your bravery.
We can experience a whole new world of happiness if we simply take on the awe we feel when seeing others do the “impossible” for ourselves. Be in awe of what you don’t know and know you will get the answers in the best, most exciting way. Claim your unknown and know your only charge is to say YES each and every day.
Enjoy your business, enjoy your life.
p.s. fun facts from the exhibit at the LA Science Center:
~ astronauts in orbit see the sun rise every 90 minutes! (I’m imagining this to be life-changing)
~ it takes 14 million pounds of energy to get the shuttle off the ground (energy of eight Hoover Dams)
~ of all the animals that were brought up to space, birds were one of the only species that didn’t make it (anyone else find this an oxymoron of sorts?).
~ only takes 8 minutes to get a shuttle into orbit 200+ miles away from earth (refer back to fun fact number 2)
Clients buy you not your products/services. Bam!
Did you know people buy US long before they buy our products or services? I just finished a six-week course teaching women from around the globe what this means and how this helps in our “branding”.
People buy US, our values and what we believe long before they ever buy our product or service ~ it’s true.
Your last client AND your next will first be buying into your values, energy and personality long before they reach out their credit card to buy your solution.
Remember this the next time you say you’ll get to branding “some other time” or “next year”.
The branding process is not important…it’s really important. In getting clear on your purpose and your core message, branding injects the emotion you need to stand out and to truly connect with your audience. It’s this connection and this trust that moves people to become a part of your community in a larger and larger way.
In getting clear on your BRAND you are also able to inject more of your authentic self into the business (party-throwing cause!) and you’ll feel more and more self-expressed in the process. Doing both of these things helps you also be more of a magnet to new and ideal clients. We all want to work with those that are un-deniably themselves and living in their genius! It’s a fact.
How to get more clients now and in the New Year: gain clarity on your brand and get closer to yourself and your clients in the process!
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Introducing the “New Year, New You” Intensive/VIP Day
Before the New Year comes and my rates go up, I’m opening up my schedule for two more intensives before the New Year.
The package for the “NEW YEAR, NEW YOU” Intensive/VIP Day is the following:
~ Four hours of one-on-one support to give you the clarity on your business and brand (getting clear on your purpose, clarity on your tagline, on the revenue streams and programs/services that make sense based on your message and much more. What specifically do you need help with and let’s give you that clarity!)
~ Full email access for two weeks (not normally included)
~ One design elements (i.e. facebook timeline cover photo for your business page — not normally included and we can discuss which element you need to re-design most…there’s always at least one)
~ Bonus of recordings and templates for my “Create a Charismatic Brand that POPS and Profits” Program that just concluded ($1500 value)
If you’re serious and want to find out more, please email me at michelle@michelleghilotti.com. Normally my VIP days only include four hours of personal attention. The other bonuses are a holiday treat.
“Why me” you ask?
Why you? better yet ~ Why NOT you?
Enjoy your business, enjoy your life.
This was written especially for the women who just completed my group branding course ‘Create a Charismatic Brand that POPS and Profits’. Thank yourselves for the spirit, drive and dedication you showed throughout these six weeks! It was a powerful way to show up for your life, your vision and your goals. I have such gratitude for each of you.
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