Tag Archives: free branding consultation

[Brand] personality…you got this.

How do you know if you’re building a business (a brand) with personality? (I can’t share this enough and with all the new ladies we’ve had join the international community lately I felt it timely to mention again…)

Ask yourself if you are doing these things each time you are creating/communicating:

Is what I’m creating/doing right now UNIQUE?
Is it AUTHENTIC?
Is it relevant/talkeable/shareable?

(all three must be in working order with everything you create)

Also, make sure to check in with your top two to three (max) values; what are they?

Remember that as the founder of your business you make up the brand. Getting clear around your values and injecting them into everything you do in the business is trés important. This will be how your clients and potential clients experience you…through your top 2-3 values. Business through values. Isn’t that nice? It’s my love.

I call it branding but you can call it the work around creating a connected business. We all have it in us.

Enjoy injecting more and more personality (and depth!) into your brand.

The “deal” with coaches.

“I’ve worked with a coach (or coaches) before and am weary/didn’t get results/never got time with her.”

It seems everywhere I go, I can’t seem to get away from this conversation. Nine out of 10 clients have been sharing this with me as have 8 out of 10 ladies I meet at events…seems “everyone” is sharing a very similar story. I had a client the other day even tell me she doesn’t want to use the word “coach” in her title. Maybe “mentor” was best…

Here are some tips for creating what you truly want to be a part of; for aligning yourself with those that will support you the way you want to feel supported. Some of these may seem obvious but many times we forget to do our due diligence.

Ask them (poll yourself first):

1. What deliverables will you give me and in what time frame?

2. Spend some time reviewing testimonials on their site. Check out the work/feel of their past clients by visiting their sites. Are they similar to your work? Different?

3. Make sure the program or service you are looking at doesn’t just match your budget but (most importantly) matches the one-on-one service (or group) support you need. We can get way too focused on the money piece and make a decision based on that versus the container of support we really need. Buying into the wrong container will make us feel like we got the short end of the stick every time.

4. Ask them how they will support you in between sessions? Is there email access, and if so, how much…is there a limit?

5. And, all in all, make sure to feel out if they really “get you”. I remember when a client said this to me a few weeks ago ~ that I “got her” and that for her this was a key piece. That’s what it’s about, really. If and when a coach (or anyone supporting you) truly “gets you”, your product, your industry and values service and communication the way you do ~ you’re most of the way there.

And just remember, there’s a way to get there without rushing. There is no reason to feel pressured or like time is going to run out, especially for one-on-one work. Take the time you need (and give an answer when you promised you would). And, most importantly, do an internal audit first so that you know exactly what you need and who it is that you’re really looking for.

Much love…

Permission, Practice and Ability: the tantalizing trilogy.

The only thing that has worked for me is permission, practice and ability.

As with most of my beliefs around business and brand success…the best practices in life also help business.

When we give ourselves the permission to be happy, to be fully-expressed and to play as big of a game as we want and then move to practice those things every day, we finally gain the ability to be the brand of woman we’ve known ourselves to be. We stretch our happiness and grow the exact businesses we’ve been searching so hard outside of ourselves for.

In what ways could you walk down this path more; grow and gain the ability to create your most authentic voice…one that attracts more ideal clients and makes you happiest?

Belief is part of it, doing is the other. Welcome your authentic voice and thriving business.

For those wanting to grow theirs:

A client working with me in an intensive from Australia recently asked if I only worked with clients in intensives (4 or 8 hours) or if I had longer-standing programs. I’m all about clarity so I felt the need to shine a light on this. I work with clients both privately and in group programs (my branding course coming up October 11 can be found here: www.popsandprofits.com):

• private intensives (4 or 8 hours), LIVE or over skype.

• my traditional two-month brand coaching private program

• tagline creation (two week support)

• and in a six-month and 12 month capacity…

If you were curious just as my client was last week, I trust this helps. And if you want to hear more about how these “containers” or my branding/coaching work could support you and your beloved business, I’d love to chat. Feel free to drop me a line (or four) and we can set up a time to talk live.

I’m always more than happy to hear where you’re at and give you my honest assessment (and, no, many times it doesn’t involve fixing what’s not broken). It’s amazing what clarity on our message, brand personality and simple tweaks to existing touch points will do! That’s part of the joy in this work. It’s not as hard as we make it all out to be…

Enjoy your business, enjoy your life.

Free sassy branding trainings by moi. Coming up.

Get the snazzy call info on the live trainings covering how to create a more charismatic brand at www.popsandprofits.com and don’t forget that: