Tag Archives: brand coach

The new us! Time for a new you?

Hello beautiful women and friends of MGI! And welcome, welcome, welcome to so many of you who have joined our community since the launch of the new Michelle Ghilotti Int’l site! Welcome to the place where we start with a purpose, get clear on what makes us happy (REALLY happy) and create brands from that place.

If you haven’t perused the haute new look of MGI, please do. There are some of my most favorite photos there…jet plane, dancing in the streets of LA, you name it. The “no apologies” approach is alive and well and I must say that there’s a haute, little movement going on and it’s not just happening with my clients either. Women business-owners all over the world are wanting to inject more of themselves and more of their values into their businesses. It makes me extremely happy to be a part of this movement…more and more authentic women are living strong and creating wild success through their businesses as a result.

In fact, this all makes me as happy as travel makes me…here’s a video I created right before sitting down to eat dinner with my husband and son in Maui. Travel, biz, family, fun are all an authentic part of the same day for me:

So, before I leave from Hawaii to do a month in Europe as I do each Summer, I wanted to share some of the things that travel, doing business overseas and even anonymity (while traveling) continue to teach me and therefore my clients:

• Inject MORE OF YOU, never less. Permission? You have it! In fact, your ideal clients need to see, feel and hear more of you in your business communication so they continue to add more to their trust bank for you (always key in business and in branding). Once they have enough trust in their trust bank for you, they will invest in themselves with you. In short, our ideal clients need to know we’re not a faceless company but the FACE of a company filled with depth and heart.

• You don’t have to do it all alone. In fact, it’s a genius idea to have an observer and guide. Specifically, carve out resources to work with someone that can support you in gaining clarity on your PURPOSE or YOUR WHY. This is the heart and soul of any business, book, family (yes, family), cause or movement. MGI starts all coaching work and sessions with this piece. It’s extremely important and helps you create a foundation that will help you make more solid, strategic and smart decisions all in alignment with who you really are and what you’re here to create in this life.

• Get clear on what MAKES YOU HAPPY in your business (seriously, it may sound trite, but what products would make you jump up for joy?). Building a brand around your happiness can definitely continue in this element ~ from the products and services you offer. The sustainable and $uccessful choice is the authentic happy choice. Sounds simple…and is for the most part.

• Sit down and CREATE A PLAN around this very happiness. All successful business women/entrepreneurs know that heartful planning, amidst our crazy-cool creativity, is important. How will your communication moving forward express the purpose work and clarity around what makes you extremely happy? Who do you need to help you get there (who is most “on-brand” for you to work with)? What needs to change (are you “on-brand”)? What is going well? What type of editorial and social media posts will match up beautifully with your happy, haute brand? There’s much more here but you get the picture. It’s important to cover off on each piece of your business as the combination makes up our brand or, in other words, the impression people leave your business with.

• Lastly, IMPLEMENT what you have on this plan, or in other words, rock your iiT Factor. But here’s the key ~ do SOMETHING towards it every single day. Walk it, speak it on stages, look the part, write it and rock it on your blog! Consistently strut your uniqueness, unabashedly, everyday! If you haven’t downloaded the free iiT Factor: A Short Guide to a Haute Brand and Happy Life from the home page please do! It covers off on what intuition, innovation and your truth or purpose have to do with your success in life and business) and it all ties back to what I’ve mentioned above.

So, put one Jimmy Choo in front of the other towards your greatest vision. Again, whether it’s two small “micromovements” or one major mojo movement each day, keep moving forward with clarity, confidence and your unique charisma. If there’s a day you don’t feel butterflies in the belly, you aren’t implementing or rocking your iiT Factor to the degree the greatest version of you needs and wants you to for the success you deserve and can have…

One last note on your iiT factor, you can’t create six or seven figure BRANDS without your iiT in full effect. Each piece must dialed to a 10 to deliver the results you want. If you don’t have each one dialed to a 10, turn up the volume or level of support so you can start or continue reaping the rewards. The business you’re envisioning awaits and the woman you know yourself to be, well, she’s always been just in arms reach. Make decisions as she would and enjoy your business and enjoy your life!

You’ll continue to change the world “just” by being focused on your authentic happiness. Show us how it’s done, beautiful woman. Show us how it’s done…

Featured as a “Top Creative” in ORIGIN Magazine!

Who else to share fun news with but with the MGI community!

While on a girlfriend holiday in Argentina the last week I received a text from my hubby telling me he was flipping through ORIGIN and that I was featured as one of the nation’s top creatives in their latest issue (March 2013) of nation’s top creatives/athletes/leaders/filmmakers/musicians. We had NO idea this was happening so I must say that I’m now ever more convinced that taking more time away from the office is key. I seem to always find out great news while away savoring.

If you haven’t yet enjoyed this “conscious culture” magazine, please do. It’s a real treat. You can find it at Whole Foods (#2 selling mag there!) or Barnes and Noble. You can also check out this issue and others online at: http://www.originmagazine.com/online-issues/.

And if you’ve read the magazine (or happen to read the feature), let me know how you like it.

Enjoy your business, enjoy your life!

[Brand] personality…you got this.

How do you know if you’re building a business (a brand) with personality? (I can’t share this enough and with all the new ladies we’ve had join the international community lately I felt it timely to mention again…)

Ask yourself if you are doing these things each time you are creating/communicating:

Is what I’m creating/doing right now UNIQUE?
Is it AUTHENTIC?
Is it relevant/talkeable/shareable?

(all three must be in working order with everything you create)

Also, make sure to check in with your top two to three (max) values; what are they?

Remember that as the founder of your business you make up the brand. Getting clear around your values and injecting them into everything you do in the business is trés important. This will be how your clients and potential clients experience you…through your top 2-3 values. Business through values. Isn’t that nice? It’s my love.

I call it branding but you can call it the work around creating a connected business. We all have it in us.

Enjoy injecting more and more personality (and depth!) into your brand.

The “deal” with coaches.

“I’ve worked with a coach (or coaches) before and am weary/didn’t get results/never got time with her.”

It seems everywhere I go, I can’t seem to get away from this conversation. Nine out of 10 clients have been sharing this with me as have 8 out of 10 ladies I meet at events…seems “everyone” is sharing a very similar story. I had a client the other day even tell me she doesn’t want to use the word “coach” in her title. Maybe “mentor” was best…

Here are some tips for creating what you truly want to be a part of; for aligning yourself with those that will support you the way you want to feel supported. Some of these may seem obvious but many times we forget to do our due diligence.

Ask them (poll yourself first):

1. What deliverables will you give me and in what time frame?

2. Spend some time reviewing testimonials on their site. Check out the work/feel of their past clients by visiting their sites. Are they similar to your work? Different?

3. Make sure the program or service you are looking at doesn’t just match your budget but (most importantly) matches the one-on-one service (or group) support you need. We can get way too focused on the money piece and make a decision based on that versus the container of support we really need. Buying into the wrong container will make us feel like we got the short end of the stick every time.

4. Ask them how they will support you in between sessions? Is there email access, and if so, how much…is there a limit?

5. And, all in all, make sure to feel out if they really “get you”. I remember when a client said this to me a few weeks ago ~ that I “got her” and that for her this was a key piece. That’s what it’s about, really. If and when a coach (or anyone supporting you) truly “gets you”, your product, your industry and values service and communication the way you do ~ you’re most of the way there.

And just remember, there’s a way to get there without rushing. There is no reason to feel pressured or like time is going to run out, especially for one-on-one work. Take the time you need (and give an answer when you promised you would). And, most importantly, do an internal audit first so that you know exactly what you need and who it is that you’re really looking for.

Much love…