Tag Archives: entrepreneur

Branding tips for your products/service from New York City!

There’s something about New York…the energy, culture, food…all stuff we’ve heard before, right?

New York has a definite brand. It’s electric or shall I say, electri-CITY…

And then when I add friends, clients, cozy places to stay, trips to Connecticut and Brooklyn to spend a day or two New York becomes a trusted place where I’m inspired and really, truly connected. Not just because of all the traveling I do to NYC for work but because of this extra layer of connection where I’ve managed to make NYC mean more to me than just “fun” and “energy.”

And that’s where I want to start today…from that word: connection. Below I leave you with some tips on how to inject more of your particular brand of happiness into you brand but connection is really where it starts.

Where could you be more connected in your work? Your products/services? Where could you feel more connected? This is all so important in branding yourself in a way that creates major traction.

This is what your clients need and want from you and guess what? It’s what branding, when done right, does for you too. It creates a level of intimacy because it does the work of injecting emotion into your business. This is one definition or “act” of branding I don’t hear discussed very often.

We need to infuse emotion into our products and services, for example, so they MEAN more to our clients. This is what makes clients or prospects share what we have to offer and come back to invest with our company again and again…

If it’s true that clients buy YOU long before they buy your products and services (and it is) then do…go deeper, get into the layers and create from this very connected place, deal?

Here are some things that my client Angela Jia Kim, owner and founder of Savor the Success in NYC, covered this last week in our second branding session (love working with this powerhouse! If you haven’t checked out her site, please do: www.savorthesuccess.com):

1. What product of all your products/services makes you the most happy? And what product is the one others are willing to invest the most time and money in? Invest more time here.

2.What is the brand personality of that ONE product? What does it look like, talk like and dress like?

3. What will you have to let go of to focus on this one particular area more?

Remember that in branding your business, depth and connection will always brings you a more consistent stream of connected clients. Connected clients, connected business, products…all lead to one thing: a connected life.

Enjoy your business, enjoy your life!

Featured as a “Top Creative” in ORIGIN Magazine!

Who else to share fun news with but with the MGI community!

While on a girlfriend holiday in Argentina the last week I received a text from my hubby telling me he was flipping through ORIGIN and that I was featured as one of the nation’s top creatives in their latest issue (March 2013) of nation’s top creatives/athletes/leaders/filmmakers/musicians. We had NO idea this was happening so I must say that I’m now ever more convinced that taking more time away from the office is key. I seem to always find out great news while away savoring.

If you haven’t yet enjoyed this “conscious culture” magazine, please do. It’s a real treat. You can find it at Whole Foods (#2 selling mag there!) or Barnes and Noble. You can also check out this issue and others online at: http://www.originmagazine.com/online-issues/.

And if you’ve read the magazine (or happen to read the feature), let me know how you like it.

Enjoy your business, enjoy your life!

Thoughts from the Dalai Mama…

This article is 150% inspired by my clients as of late…their haute fearlessness. And this is not just in branding or marketing themselves or their businesses but in living their happiest lives truly doing what they love.

This never goes out of style.

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What would SHE do?

What would that woman do? (as in the YOU one year, two years and five years down the line)

When you think of the woman you want to become, what does she say to herself?

We are what we think about most of the time…

Would she focus on her accomplishments or her course corrections? Her trip-ups or the two steps forward she made after that door closed?

Celebrating our accomplishments, no matter how small, helps create more of what we want. Focusing, excessively, on what’s left to do or the opportunity “missed” creates more of what we don‘t want. It’s just the way it works and it’s not just yogis, the motivational speakers, the life coaches, the business coaches or inherently happy who say it…

When we celebrate and acknowledge all we’ve done and where we are now as a result, we allow for the making of additional space emotionally that allows for more of the same goodness to come in. And when we hit repeat and do this as a constant practice is when we truly give ourselves permission to not only receive success in our business but to live our best life.

We get what we focus on most of the time.

Let’s get real; you have gotten so far and there have been so many successes.

Focus on those things.

• Focus on having done the deed. On moving past the fear.

• Celebrate immediately having done it. No matter the outcome.

• Write down the top three things you learned from the experience (whether the full outcome you wanted presented itself or not). Leave that card or post-it in plain sight for at least one week afterwards. It will lessen the propensity to focus on the “not getting it.”

• Repeat.

We are what we think about most of the time.

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