Happy Thanksgiving!
For those not celebrating this holiday outside the US, may you celebrate the fruits of your labor this weekend.
Enjoy your business, enjoy your life.
Tag Archives: branding
Clients buy you not your products/services. Bam!
Did you know people buy US long before they buy our products or services? I just finished a six-week course teaching women from around the globe what this means and how this helps in our “branding”.
People buy US, our values and what we believe long before they ever buy our product or service ~ it’s true.
Your last client AND your next will first be buying into your values, energy and personality long before they reach out their credit card to buy your solution.
Remember this the next time you say you’ll get to branding “some other time” or “next year”.
The branding process is not important…it’s really important. In getting clear on your purpose and your core message, branding injects the emotion you need to stand out and to truly connect with your audience. It’s this connection and this trust that moves people to become a part of your community in a larger and larger way.
In getting clear on your BRAND you are also able to inject more of your authentic self into the business (party-throwing cause!) and you’ll feel more and more self-expressed in the process. Doing both of these things helps you also be more of a magnet to new and ideal clients. We all want to work with those that are un-deniably themselves and living in their genius! It’s a fact.
How to get more clients now and in the New Year: gain clarity on your brand and get closer to yourself and your clients in the process!
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Introducing the “New Year, New You” Intensive/VIP Day
Before the New Year comes and my rates go up, I’m opening up my schedule for two more intensives before the New Year.
The package for the “NEW YEAR, NEW YOU” Intensive/VIP Day is the following:
~ Four hours of one-on-one support to give you the clarity on your business and brand (getting clear on your purpose, clarity on your tagline, on the revenue streams and programs/services that make sense based on your message and much more. What specifically do you need help with and let’s give you that clarity!)
~ Full email access for two weeks (not normally included)
~ One design elements (i.e. facebook timeline cover photo for your business page — not normally included and we can discuss which element you need to re-design most…there’s always at least one)
~ Bonus of recordings and templates for my “Create a Charismatic Brand that POPS and Profits” Program that just concluded ($1500 value)
If you’re serious and want to find out more, please email me at michelle@michelleghilotti.com. Normally my VIP days only include four hours of personal attention. The other bonuses are a holiday treat.
Business Yoga ~ how to do it!
I joke that I have a love affair with the word YES. You too? If I can think it and dream it, I’ll do it (find a way how)…no matter how much my knees are knocking on that skinny branch. And even if I trip on the way to doing new things like writing that first book (meeting with my editor today!) or reaching out to our first agent (soon!), re-branding etc that’s ok…
…we are strong, capable women who can brand bruising sexy if we need to (insert laugh). Falling, tripping, making “mistakes” are all STILL getting us closer to our goal. I think we forget imperfection is where it’s at. It’s where our human experience is at and, like the thrill of a roller coaster ride, it’s also what makes life so worth living. We don’t think it so much in the moment but I think that’s where, as successful women we can be moving towards: thinking of a fall as a “good thing” even in the moment. This is a practice to engage in daily…picking ourselves up, dusting off and moving on. If you think about it, it’s the only option if you want what you want ~ a big life with little to no regret.
Here is my yogi formula for how to help the knees knocking/stepping on that skinny branch syndrome (the more comfortable with being “uncomfortable”, the larger success we shall see):
• Get into the growth mindset which says that there is always “failure” en route to our goals…when it happens, nod (you knew she might have been coming) and move on as quickly as possible. Just think of everything you’ve done and accomplished: you are resilient. No reason to stop here. You gotta play the full game to the last inning! And, just like in yoga, if you fall, make loud noises en route to a new pose…we all forgive you. We are on the same path. We want to try new, big, bold moves too.
• Keep your eyes on your own mat. The way your knees are knocking is almost exactly the same as the way her knees are knocking. However, your path is not the same. The way YOU do business, create your programs, speak on stage and deliver your message is your own…and so resist the urge to copy people…copy principles. That fire and desire you have inside to do the big, new scary things? It means you’re supposed to do them! And do them authentically. If that means not doing online marketing because you don’t feel right or doing it in a new and unique (YOU) way then so be it. We need more diversity in the marketplace! Just like in yoga, if we watch someone else as we are also trying to hold a pose, we fall or waver (maybe even injure ourselves), the same can happen in business. But we hurt something much more meaningful than maybe our physical bodies when we copy people inside our beloved business: we hurt ourselves emotionally. Keep your eyes on your own mat…trust that greater success is coming if you let your uniqueness, genius and quirky side out. Do the big thing you’re thinking about and DO IT YOUR WAY.
• Focus that drishti (your focus/gaze)…modify now if you have to! Focus on those things every day that will get you closer to your big vision and goals. Ask yourself “Is this project/action/email/web surfing/reaching out inching me (quantum leaping) me to my vision of speaking on stages/of publishing my first book/of taking on huge clients etc???”…and if it’s not, be wise, be your own guru and modify! Time is a finite commodity and just as when we’re in a yoga class and we see others doing a pose we don’t feel like doing in that moment and so we modify…our entrepreneur lives need to be fed the same. We need to take an honest survey of what we’re about to do each day then modify in that very moment. Simple? Yes. Powerful. 150%.
With that, enjoy your business, enjoy your life!
[Brand] personality…you got this.
How do you know if you’re building a business (a brand) with personality? (I can’t share this enough and with all the new ladies we’ve had join the international community lately I felt it timely to mention again…)
Ask yourself if you are doing these things each time you are creating/communicating:
Is what I’m creating/doing right now UNIQUE?
Is it AUTHENTIC?
Is it relevant/talkeable/shareable?
(all three must be in working order with everything you create)
Also, make sure to check in with your top two to three (max) values; what are they?
Remember that as the founder of your business you make up the brand. Getting clear around your values and injecting them into everything you do in the business is trés important. This will be how your clients and potential clients experience you…through your top 2-3 values. Business through values. Isn’t that nice? It’s my love.
I call it branding but you can call it the work around creating a connected business. We all have it in us.
Enjoy injecting more and more personality (and depth!) into your brand.