[Brand] personality…you got this.

How do you know if you’re building a business (a brand) with personality? (I can’t share this enough and with all the new ladies we’ve had join the international community lately I felt it timely to mention again…)

Ask yourself if you are doing these things each time you are creating/communicating:

Is what I’m creating/doing right now UNIQUE?
Is it AUTHENTIC?
Is it relevant/talkeable/shareable?

(all three must be in working order with everything you create)

Also, make sure to check in with your top two to three (max) values; what are they?

Remember that as the founder of your business you make up the brand. Getting clear around your values and injecting them into everything you do in the business is trés important. This will be how your clients and potential clients experience you…through your top 2-3 values. Business through values. Isn’t that nice? It’s my love.

I call it branding but you can call it the work around creating a connected business. We all have it in us.

Enjoy injecting more and more personality (and depth!) into your brand.

Be luxurious.

I was in New York this last weekend to meet with seven women I mastermind with…

I love this group.

We have everything from an ex-concert pianist all the way to a comedian who is featured on CNN often to talk around ~ hold it ~ money (I love this woman’s surprise factor!). We are all so different and yet have so much to bring to the group.

Angela Kim, ex-concert pianist turned uber successful owner of www.savorthesuccess.com

The theme of “owning it” came up a lot this weekend as did stepping into that next version of ourselves…the video I recorded (that I can not share with you because the sound didn’t work) was all about creating the brand you know yourself to be which I discuss often. Essentially what this means is keeping an eye on creating a brand for where you WANT to be not for where you are.

I think it’s important. And this has nothing to do with “appearances” or impressions. This has all to do with you and with the collective “us” not being cheap with ourselves. Everything you think about everyday, everything you know yourself to be and all the ways you know you can help this planet needs to be showcased in your business and in your brand. Don’t leave anything out.

You’re a powerhouse and your juice/your fuel? Your authenticity. Brand THAT and brand it with an eye toward your vision and future.

For starters:

1. Get clear on your vision. What is it? In two years and five years what do you want to be doing with your life (and business)?

2. Look at your website (your prime branding opportunity or vehicle)…is it for the woman you want to be or the woman you are right now? I’m not saying we need to spend gobs of money on a new one but many times we let things sit that we are not completely proud of.

3. Are your rates reflective of all that you bring to the party? (and yes you are worth it)

4. Are your partnerships reflective of your expertise and passion? (act like the woman that has those partnerships)

5. Lastly, where could you celebrate and savor the success more like Angela pouring us all wine above?

Being luxurious with ourselves is about seeing ourselves for all we are worth today and through all our tomorrows.

Enjoy your business, enjoy your life.

“Nothing has a separate self,” said the 7 year old.

My son (7) and I discussed nature vs. nurture last week as we walked through a rose garden.

After describing what each was and how people thought of each, I asked him which he thought was more true.

His response: “Well the basic Buddhism comic book says that nothing has a separate self and that everything is interconnected.”

Me: “So do you think it’s more nature or nurture that is more true?”

Him: “Well, it’s nurture, of course.”

—-

How could you nurture others in your life and business more to grow and GO to that next level? How could you stop solo-preneuring and start soaring?

There is such empowerment through partnership and most definitely through recognizing the truth no matter what stage or age…we really are more powerful together than apart 😉

The “deal” with coaches.

“I’ve worked with a coach (or coaches) before and am weary/didn’t get results/never got time with her.”

It seems everywhere I go, I can’t seem to get away from this conversation. Nine out of 10 clients have been sharing this with me as have 8 out of 10 ladies I meet at events…seems “everyone” is sharing a very similar story. I had a client the other day even tell me she doesn’t want to use the word “coach” in her title. Maybe “mentor” was best…

Here are some tips for creating what you truly want to be a part of; for aligning yourself with those that will support you the way you want to feel supported. Some of these may seem obvious but many times we forget to do our due diligence.

Ask them (poll yourself first):

1. What deliverables will you give me and in what time frame?

2. Spend some time reviewing testimonials on their site. Check out the work/feel of their past clients by visiting their sites. Are they similar to your work? Different?

3. Make sure the program or service you are looking at doesn’t just match your budget but (most importantly) matches the one-on-one service (or group) support you need. We can get way too focused on the money piece and make a decision based on that versus the container of support we really need. Buying into the wrong container will make us feel like we got the short end of the stick every time.

4. Ask them how they will support you in between sessions? Is there email access, and if so, how much…is there a limit?

5. And, all in all, make sure to feel out if they really “get you”. I remember when a client said this to me a few weeks ago ~ that I “got her” and that for her this was a key piece. That’s what it’s about, really. If and when a coach (or anyone supporting you) truly “gets you”, your product, your industry and values service and communication the way you do ~ you’re most of the way there.

And just remember, there’s a way to get there without rushing. There is no reason to feel pressured or like time is going to run out, especially for one-on-one work. Take the time you need (and give an answer when you promised you would). And, most importantly, do an internal audit first so that you know exactly what you need and who it is that you’re really looking for.

Much love…

Post Navigation