Happy Thanksgiving!
For those not celebrating this holiday outside the US, may you celebrate the fruits of your labor this weekend.
Enjoy your business, enjoy your life.
Tag Archives: Authenticity
“Why me” you ask?
Why you? better yet ~ Why NOT you?
Enjoy your business, enjoy your life.
This was written especially for the women who just completed my group branding course ‘Create a Charismatic Brand that POPS and Profits’. Thank yourselves for the spirit, drive and dedication you showed throughout these six weeks! It was a powerful way to show up for your life, your vision and your goals. I have such gratitude for each of you.
Be an actress (and how this helps your branding).
Living in LA, I see celebs often. And recently with the launch of my Walking Momtra radio show (soon to debut!), celebrities have been top of mind as I’ve reached out to some to be a part of the show. Just today I had renowned celebrity yogi trainer, Kristin McGee (www.kristinmcgee.com), on to talk about re-invention and happiness on and off the mat. She talked of Tina Fey and it cemented this thought for me…
…those actresses who embody and really believe in the message they’re delivering are wonderful examples of how we can believe in and embody our brands.
When we believe in our vision (our “new story”) we must also fully accept and embrace the lines, moves and action steps that GO with that vision.
And, in order to create the brand we know ourselves to be (in order to LIVE the lives we want to live) we must first start by getting to know this new story intimately.
THIS is exactly the reason we go through the branding process: to do an archaeological dig on ourselves. To un-cover the story. The drive which I also call the “internal audit.” The branding process turns up these fabulous relics we’ve let be buried for way too long. And it all starts with…permission. Then, play, just like the actresses do it.
When we do this we not only find our new story (out with the old) but we find our purpose, our message to the world and how to build a sustainable and authentic BRAND around that message.
Branding is so much more than branding…oh yes, and you’ll un-cover that too.
[Brand] personality…you got this.
How do you know if you’re building a business (a brand) with personality? (I can’t share this enough and with all the new ladies we’ve had join the international community lately I felt it timely to mention again…)
Ask yourself if you are doing these things each time you are creating/communicating:
Is what I’m creating/doing right now UNIQUE?
Is it AUTHENTIC?
Is it relevant/talkeable/shareable?
(all three must be in working order with everything you create)
Also, make sure to check in with your top two to three (max) values; what are they?
Remember that as the founder of your business you make up the brand. Getting clear around your values and injecting them into everything you do in the business is trés important. This will be how your clients and potential clients experience you…through your top 2-3 values. Business through values. Isn’t that nice? It’s my love.
I call it branding but you can call it the work around creating a connected business. We all have it in us.
Enjoy injecting more and more personality (and depth!) into your brand.