When I worked with big boy brands such as Nike, Starbucks, got milk, Hewlett-Packard and Crystal Cruises, I learned a lot. Truly, it's the foundation to the branding part of this "branding, coaching and empowerment agency."

There are five things I want to share with you today…specifically, five "keys" that help me unlock each of my client's brands. Five keys that help me help ladies bring together all their skills and genius to create something that hasn't yet existed in their industry, in their world…

I call the following the five keys to creating a charismatic brand. But before I share them with you, I want to make sure you're already on the list to receive my three free videos! There are two out right now and video #3 launches tomorrow (!) and they are all a part of my free Brand to Success Video Training Series. They are out until the end of this week so soak them up now and ENJOY: video 1 "where are you going?", video 2 "who are you?" and video 3 (launching tomorrow!) "putting it all together.

Now for the Five (5) Keys to Create YOUR Charismatic Brand:

Key #1: Authenticity

Make sure what you do, say and show is in alignment with your values and those of your ideal clients.  Do the work to find out what you and your products/services mean to your audience and how these products and services authentically fit into their lives. If you understand your authenticity (uniqueness) more fully and that of your ideal clients you will create a more powerful and enduring connection.

Key #2: Personality

To make sure you’re creating a brand with personality and charisma, use the brand personality filter below (some of you may have seen it already but are you using it every day?). Each time you do/say/show in your business, ask yourself if that “thing” is authentic, unique and shareable. Pass it ALL through the following filter. Use the filter every day and be personality-rich ~ be uniquely and authentically charismatic.

In the free brand to success video series, I give you an even more specifc

Key #3: Consistency

We’ve heard it before but it seems to be the most difficult to make happen: consistency, consistency, consistency. As the big brands are, be relentless in your consistency with thought (mindset is huge in branding ourselves magnetically), your spoken word, written word and all your visuals. They all help make up your charismatic brand. Be consistent with the personality throughout social media, on stages, in blogs, in your style, at networking events, in work sessions with clients, across your graphics, copy, etc. Consistency increases the trust and excitement your prospects have in how you will “show up” for them if they were to work with you.

Key #4: Happiness

We’re jumping on the happiness train. It’s true. There’s not a successful entrepreneur or business-owner who wouldn’t tell you that doing what you love and selling what you love is key. In fact, charismatic branding is rooted in what lights you up. It works. If you’re happy, it’s that much easier to radiate a charisma that affects and moves others. Get clear on what your genius is. Do a deep dive on the programs and services that really light you up. Which is your favorite and does it need to evolve? Could you pump more energy and life into it? In short, get clear on what you really want to be doing in your business then have a ball communicating it through elements such as hot, on-brand videos and photography.

Key #5: Truth or your Purposeful Why

Knowing and sharing why you’re in business connects with your audience in a way that moves and motivates. Who did you want to help and why? What is burning inside of you? In fact, right now and moving forward, think of your business as a movement or cause. This helps add depth to and humanize your products and services. Check in with and feel the fire of your purpose everyday. In the FREE video series out until later this week, we go deeper into purpose and there's a downloadable purpose worksheet. Getting clear on your purpose and allowing it to guide  every day will help you make all of your business decisions of all kinds become easier.

How's that for taking five?

Until next time, enjoy your business, enjoy your life!

Life is good,

p.s. I love hearing from you so let me know how these five (5) keys found you AND how the FREE Brand to Success videos "aha's" you…much love!

There's a new, breezy song by Yuna called "Live Your Life" I wanted to share with you this morning. Ladies, you may want to consider adding it to your 6 and 7-fig playlists.

It starts ~ "Find your light, don't hide from what you are…..live if you really want to, live if you really want to…" In the most simple and sensual way, it asks us to be the biggest version ~ biggest expression ~ of ourselves.

If you're in, stay with me…

In order to live our legacy and create change (whatever that looks like or feels to you) in the world, in our families and local communities, just as in creating wildly prosperous businesses, it's not about playing dress up. [“Branding” is so much more than cool colors, a logo or fancy website and a successful business is way more than just getting enough clients *this* month — it’s about building something for the long haul that has the potential to create as much as for you as it does for others, such as your employees or the family that counts on you].

When we create mindful brands, we stamp our purpose and true potential on the world. And when we do it from that sensual, unique strength we all have, (from our most authentic place), as the song reminded me, it's even more mad + magical. People begin to share what we got. No struggle, no pushing…

<<FREE TRAINING>> www.brandtosuccess.com

I'm so absolutely passionate about the work I do because there was a time in the ad business when I wasn't throwing all of me into life (nor at my business or business communication when I first started 12 years ago, either). When that changed, literally everything changed.

I am extremely passionate about what this kind of 'brand' work births in women so over the next week and a half, my team and I will be rolling out three (free) videos as part of the Brand to Success series. I hope the three-part series supports you, empowers you and motivates you to create in a bigger way around who you really are and who you're really meant meant to be, in your beloved business and in your beloved one life.

The first video (launched yesterday!) covers the #1 creative strategy for creating a BRAND for your business that supports your six, multiple six and seven-figure goals. And though that's goooood, there's also much more. There's always more for us….

Grab video 1 entitled "Where are You Going?" and your couture worksheet here, all made with xo love (check out the big xo that's part of the background of each video!):

<<FREE TRAINING>> www.brandtosuccess.com

Let me know how this first video supports and inspires you to breathe, business and brand better. I'll respond to each of you on the video series page!

[Song that inspired this post: Live Your Life by Yuma: https://www.youtube.com/watch?v=9RSXJUG8Sa0&feature=youtu.be]

xo

Until next time, ladies, enjoy your business, enjoy your life!

p.s. If you didn't read the post about The Truth about Money yesterday, don't forget to check it out here! As the graphic below says, money (and your ideal clients) are attracted to your CLARITY. Every day, and as much as you can, give yourself the opportunity to show and showcase how clear you are on your uniqueness; on your brand! Grab the FREE training to gain more clarity.

Money is attracted to clarity. Boy is SHE ever! (yes, in my eyes and world, she’s a SHE).

This thought turned truth came to me as I was working the other day and it had me smiling (ok, dancing) like you wouldn’t believe.

In the business and entrepreneur world, we hear the topic of  “clarity” brought up a lot, but I don’t think many of us understand the benefits to doing it; the benefits of embodying clarity not just around our goals but around WHO we are and HOW we’re truly different in the marketplace.

Clarity around our BRAND is key ~ our “secret weapon” ~ as my client, mentor and friend Angela Jia Kim of Savor the Success says.

And this is why I created the FREE three-part Brand to Success Video Training Series!

Click here to check it out now.

Clarity allows us to…

==> Get intimate with our surprise factor and how to POP to engage people to lean in and take action.

==> Understand what our most YOU-nique message is; the very foundation and soul of our business – our message!

==> Establish our leadership. Clarity and most specifically, CLARITY ON YOUR BRAND of woman is the beacon to your leadership. Leaders don’t have 1,000 ideas or do and say something different everyday, they have a few extremely powerful ones and they consistently work towards them and towards communicating them. Creating and landing on your brand is very similar.

==> Feel more confident. And with that renewed or new-found confidence also comes peace…a calm that rushes over us again or for the first time because we are no long er spinning our wheels! Halleluia!

All of these things establish trust, help you rise above the noise and attract the attention and connection of ideal clients that will invest in themselves by hiring you…

For these reasons and so many more, I created the FREE Brand to Success Video Training Series: to help you gain clarity on the brand of woman you are and, as a result of a most dialed in and well-engineered communication, authentically attract the ideal
clients and money you want into not just your business but your LIFE.

Click here now to find out what money is attracted to beyond clarity. I’d be honored for you to join the international MGI community in this training series.

Can’t wait to send you Video 1, you couture creation you!

Enjoy your business, enjoy your life!

Life is good,

p.s. Remember, your brand isn’t just a reflection of where
your business is today. It tells the world where you’re headed
tomorrow! I’ll dive into this topic in details in Video 1, “Where
You’re Going.” Click here to check it out now!