Five (5) Keys to Build a Brand that Makes an Impression, Makes Money + Makes you Happy

When I worked with big boy brands such as Nike, Starbucks, got milk, Hewlett-Packard and Crystal Cruises, I learned a lot. Truly, it's the foundation to the branding part of this "branding, coaching and empowerment agency."

There are five things I want to share with you today…specifically, five "keys" that help me unlock each of my client's brands. Five keys that help me help ladies bring together all their skills and genius to create something that hasn't yet existed in their industry, in their world…

I call the following the five keys to creating a charismatic brand. But before I share them with you, I want to make sure you're already on the list to receive my three free videos! There are two out right now and video #3 launches tomorrow (!) and they are all a part of my free Brand to Success Video Training Series. They are out until the end of this week so soak them up now and ENJOY: video 1 "where are you going?", video 2 "who are you?" and video 3 (launching tomorrow!) "putting it all together.

Now for the Five (5) Keys to Create YOUR Charismatic Brand:

Key #1: Authenticity

Make sure what you do, say and show is in alignment with your values and those of your ideal clients.  Do the work to find out what you and your products/services mean to your audience and how these products and services authentically fit into their lives. If you understand your authenticity (uniqueness) more fully and that of your ideal clients you will create a more powerful and enduring connection.

Key #2: Personality

To make sure you’re creating a brand with personality and charisma, use the brand personality filter below (some of you may have seen it already but are you using it every day?). Each time you do/say/show in your business, ask yourself if that “thing” is authentic, unique and shareable. Pass it ALL through the following filter. Use the filter every day and be personality-rich ~ be uniquely and authentically charismatic.

In the free brand to success video series, I give you an even more specifc

Key #3: Consistency

We’ve heard it before but it seems to be the most difficult to make happen: consistency, consistency, consistency. As the big brands are, be relentless in your consistency with thought (mindset is huge in branding ourselves magnetically), your spoken word, written word and all your visuals. They all help make up your charismatic brand. Be consistent with the personality throughout social media, on stages, in blogs, in your style, at networking events, in work sessions with clients, across your graphics, copy, etc. Consistency increases the trust and excitement your prospects have in how you will “show up” for them if they were to work with you.

Key #4: Happiness

We’re jumping on the happiness train. It’s true. There’s not a successful entrepreneur or business-owner who wouldn’t tell you that doing what you love and selling what you love is key. In fact, charismatic branding is rooted in what lights you up. It works. If you’re happy, it’s that much easier to radiate a charisma that affects and moves others. Get clear on what your genius is. Do a deep dive on the programs and services that really light you up. Which is your favorite and does it need to evolve? Could you pump more energy and life into it? In short, get clear on what you really want to be doing in your business then have a ball communicating it through elements such as hot, on-brand videos and photography.

Key #5: Truth or your Purposeful Why

Knowing and sharing why you’re in business connects with your audience in a way that moves and motivates. Who did you want to help and why? What is burning inside of you? In fact, right now and moving forward, think of your business as a movement or cause. This helps add depth to and humanize your products and services. Check in with and feel the fire of your purpose everyday. In the FREE video series out until later this week, we go deeper into purpose and there's a downloadable purpose worksheet. Getting clear on your purpose and allowing it to guide  every day will help you make all of your business decisions of all kinds become easier.

How's that for taking five?

Until next time, enjoy your business, enjoy your life!

Life is good,

p.s. I love hearing from you so let me know how these five (5) keys found you AND how the FREE Brand to Success videos "aha's" you…much love!