It’s really not about who works the longest but who works the smartest.

We’ve all heard this, right?

And it’s true.

But “smarts” doesn’t always have to do with intellectual power but with the wisdom to know when it’s time to put everything down and take time for self-care; to let the creative (and connected) juices flow…

This is when we gain clarity on WHY we do what we do…and when we start to write more connected blog posts, social media posts and have more connected conversations with prospective clients.

We become more calm vs frantic.

So…

1. Walk away.

2. Do something you love.

3. When you’re done with that…take time to free-write “My purpose with this business is…..” Let yourself write until you can’t anymore. You might stop after 10 minutes, you might stop after 25. It’s all good…

4. Use what you come up with to guide your communication and your sharing.

5. Your ideal clients thank you. You’ve now made it easier for them to find you…