What sharing transparently and your signature process does for your brand…

Over the last few years, I've been sharing a lot of my personal life with you. The last two years of loss, in particular, have definitely allowed me to feel the winds of change and all of it has instructed how I now run my business, who I work with and what I focus on.
 
As many of know, I believe the personal is professional and the professional is personal so, I not only share, because it’s all directly intertwined with my business but I share because I believe with whole heart that you can’t get to know my offerings if you can’t get to know me ~ the real me.
 
With that in mind, I became an entrepreneur 14 years ago, to blur the lines between what we could call home heart and business heart.
 
I’m led by purpose in both arenas which makes it so that anyone who enters my home, as they did in both a private VIP day and two-day mastermind retreat for my Mom Mogul clients last week, receive the same thing: empowerment, authentic expression and a big dose of the real me.
 
The truth is, I can’t continue building a successful business without her, and neither can you.
 
She’s the gift that keeps on giving ~ she’s sustainable business and a powerful, authentic brand.

The real you is another way to say a conscious, open and transparent CEO.
 
Your potential clients need and want all of you to come alive in your business. And, you also want to remember that your authentic shares  can truly be the bridge to connection, not to mention make you feel in honest alignment and happy.
 
Part of “all of you” coming alive means creating a signature system that is unique to you, that you can point to and share with clients to be able to help walk them from problem to their most empowered, authentic solution.
 
That’s what my client Emily and I did in our VIP day session last week. Yes, we created her signature process but, if we dig deeper, we also created the possibility for her to know exactly how she’s unique and how her business is unique: a lot of it lies in her approach and how she takes her clients from point A to point B.
 
One key way to create a business and brand that is truly unique is through this approach; how you take clients through to their regal result or solution (whatever that solution is, given your specialization).
 
We dove deep into Emily’s signature process and, speaking of results, she came out the other end, not only feeling free (or “liberated” if we use one of her brand words), but more aware of how this authentic and unique process would support, not only her sessions with clients, but the creation of her ob-brand (and POWerful) upcoming workshops and mastermind program.
 
In the hours we spent mapping out the details to her signature process, we also very much received answers for what could be her signature talk, inspiration for her tagline and numerous blog posts (hello, editorial calendar), to name a few…
 
And it’s true, once you have this process down, you have all the exquisiteness you need to re-purpose for numerous business and brand needs in your business.
 
So, what is your authentic brand made up of?
 
What are your brand words?
 
And, what is your signature process?
 
If you’re attempting to do this yourself, here’s where I would tell you to begin (this is, of course, the over-simplified version):

• First, ask yourself, what are the three to eight steps you uniquely take clients through to their transformation? When you’re first looking at all the possibilities, give yourself permission to get messy. List all the possible steps you take clients through (it could be 5, 9, 14, 19 or 25). All good! Go crazy and list all the possibilities. Note: You don’t have to create the clean, succinct order to them now. Again, simply jot them all down and know you will make sense of them later. In VIP days with clients, I help clients create their signature process by using over-sized sheets of paper or post-its and jotting down every potential unique step on its own sheet/post-it. Then, like we’re putting together a puzzle, we move the pieces of paper around, deciding which element may go first, second, third etc. Through this process, we realize that some pieces or steps need tossing out, others need more work, and, then finally, end up with  a unique flow of steps that work with one another.
   
• Secondly, you will then want to work to shorten the number of steps to get closer to just three to eight signature steps that will make up your signature process, no fewer and no more. That said, what are the three to eight most important steps of all the steps you’ve gotten clear on in the longer list above?
   
• Once you have your three to eight steps (no fewer and no more), you will then work to decide what sub-steps need to be folded in under each of the larger steps. This could be said this way: what tools, exercises, and micro-movements do you need to account for within the larger, most important or key steps to take a client through to her soulful solution? (You could also make like you’re in fifth grade again and pretend you’re doing a book report. What supporting points need to be accounted for under each main point?).
   
• Lastly, you’ll want to think of a name for this unique or signature process or approach. What is the most powerful and authentic name you can think of? Make sure that it not only expresses what the signature process is all about, but what you are all about. Make sure the real you is accounted for…(wink).

I trust this serves you or, better yet, SPARKS you to create your own signature process that will help express your authentic brand and create numerous other elements or offerings from that powerful and passionate place. If you have questions around working on this together, let me know, Creative Heroine.
 
I’ll be back next week to share more around the latest Mom Mogul Success Society Retreat I hosted at my home after this VIP day with the beautiful and wise Emily.
 
Until then, and as always, enjoy your business, enjoy your life.
 
Here’s to expressing more of who you really are and finding more opportunities to leave your signature mark in the world!

Speak with you soon…

Life is good,

 
 
 
 
 
p.s. Remember that it’s coined a signature process because it's distinct from the way someone else in your industry may take clients through similar work. You have full permission to do it your way!