I read an application from a potential client yesterday that said what she valued most in business was honesty. Spark:
Ultimately what people feel about you, take away or remember most is how you feel about yourself.
Your potentially elegant outer shell or “brand” and what you share on Facebook, IG, in brand photos or in a new tagline means nothing if your home in self, your heart, awareness of self or honesty around your part in something, anything, is not more consistently present.
Asking more from ourselves in all relationships outside our businesses and brands support those public brands, personas and businesses in flourishing because you can’t fully express a true alignment or kind of human impeccability or leadership if you don’t lead yourself first. In other words, if you don’t also vibe it inside and with all those inside your closest circles first. The integrity practiced with those you’re most comfortable with seeps out to business relationships. It’s everything.
Just as mega companies and brands know their brand starts with internal company culture, your personal brand, or, as I love to say, your brand of woman, does too; it starts inside you and inside your closest friendships and connections with loved ones.
When the behind-the-scenes in business, family or self becomes the stuff you could more easily bring out to share under the bright lights is when you meet your true, honest shine.
Life is good,
