It’s true.
Whatever you’re selling or doing as your chosen work, whether it’s a service or a product like Eva’s brand, Couture Culture, which MGI helped name and brand/message, it must (it gets to) come from a place of depth.
People can feel depth. And, as I told her as she walked out the door after reviewing her site design and mapping out her sales strategy with stores here in LA, energy is everything.
Energy comes from that place of seeing or understanding that what you’re actually selling isn’t a product or a service…it isn’t to your clients. It’s about more for them, so you get to find out what that more is…
Dig deep or be your deep self, whichever comes first or needs to come first. It will aid in your happiness (because being yourself is exactly that — success) and all of the above will assist you in getting the numbers or the business results you want.
Again, business isn’t ever that far off from life or from what’s personal. And, it’s never simply about surface sales, conversations or stories. We get to tell the ones we want to tell and that means something to us, not the ones we think we need to tell for a particular result.
The way you live your life off the page — or the way you *want* to live your life — is the way you can live, create and express inside your business…
In fact, it’s really smart to — that way you never forget who you are. (-;
Enjoy your business, enjoy your life!
Life is good,
Michelle Ghilotti
Couture Brand Creator & Success Coach
p.s. Have you RSVP’d to the [complimentary] event of the year? If you haven’t read all about the Creative Heroine Experience, HERE is the original mailer on the event.