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Five Keys to Great Branding

This week my love to you comes in the form of sharing the Five Keys of Great Branding with you.

This soundbite was another part of the talk I gave in England in November (you might remember that I’ve shared the mp3s around Creative Blocks and How to Nurture Your Creativity in the last few weeks).

Here’s what you'll get a taste of in this five-minute clip:

• What branding really is means for creative women entrepreneurs like us.
• What a great authentic brand IS and what needs to be in alignment in order to …
• What self expression has to do with success.
• What ONE thing you need to tap into so your audience ALWAYS remembers you.
• What feeling you want to gift the world through your work and why this is important for your brand…

Enjoy, Creative Heroine, in joy: https://soundcloud.com/michelle-ghilotti-mandel/five-keys-of-branding-1

Life is good,

michelle-black-sig-md-light

 

 

 

Three (3) things to come ALIVE in your BRAND, business and family

Greetings Creative Heroine!

I gave an interview yesterday morning on the topic of creativity and happiness and would love to share a bit with you…

The interviewer whom I met while out in England in November asked me how I infuse creativity into my life.

This is part of what I shared:

I infuse creativity into my life by having one thing everyday I'm looking forward to doing/reading/singing (I calendar it/it's non-negotiable), by infusing surprise on a weekly basis, no matter how small, into the lives of those I love and by asking myself the following question on a daily basis ~ "what would make me feel most alive in this next moment/today? What empowered thoughts, kind or loving words or actions can I take right now to be compassionate to myself or others?" (Creativity, out-of-the-box thinking and solutions come to us for life and business when, just like a Facebook ad, we boost self-love).

Then, once I have the answer (there always is one), I said, I make a quiet promise with myself to move on doing that as quickly as possible.

We're smart. We're all great at knowing the things — intellectually — that we need to do in order to be happy, creative or more fulfilled, but what really separates the successful — the Creative Heroines — women who move from problem to solution in hopes of expressing more of who they really are, is the doing.

Inspiration is lovely and necessary (it makes you feel wonderful when you've heard an inspiring talk or read an inspiring story, doesn't it?) but it's inspired action that helps us create what we want to be a part of.

Get clear on what it is that you need and want and then do it before ego, fear or worry has a chance to catch on to you.

Getting in and staying in inspired action will help you feel alive.

So, I ask you, Creative Heroine, what one thing do you want to look forward to every day? Calendar it all the Friday before a new week.

How can you get out out of your mind and worry, and infuse surprise into the lives of others? Choose the day each week where you're going to give and delight your spouse, your child, a soul sister or your mother-in-law.

How can you take what you intellectually know will make you happy and actually move on it now or today sometime? After your coaching session or hour working on your new offering this afternoon, promise yourself to make the phone call or put the shoes on to go for the hike in the canyon you've been saying you want to do for months now.

Being an entrepreneur (and tapping into that entrepreneurial spirit) gifts us with crazy drive, fire, opportunity and loads of authentic self-expression if we want it. It's there. Let's use it. It's not cool to lose it. 🙂

Your brand of woman is made up of all that you have coursing inside of you so let the fully-expressed her out to play…

And…action.

Let's keep it going, Creative Heroine, join us in the private Michelle Ghilotti International Creative Heroine in Business and Life Facebook group: https://www.facebook.com/groups/1582874648592822/

Life is good,

michelle-black-sig-md-light

 

 

Creativity Tips (my audio clip from England IGNITE 2014)

 

If you're a part of this community, you're creative…you're a Creative Heroine! Plain and simple.

In fact, as I shared in my talk at IGNITE 2014, evolution bred creativity in all of us (not just some of us) so we could not only survive, but thrive!

But maybe you're in a season, period or having a day that is making you feel anything BUT creative. Maybe you're working on a new offering or client project that's really testing your ability to move from problem to solution (all creativity is) that's allowing you to express more of who you really are.

If any of those are the case (and even if they aren't), I know you'll enjoy this short clip from my Creative Heroine talk in England this last November:

https://soundcloud.com/michelle-ghilotti-mandel/nurture-your-creativity-three-tips-given-at-ignite-2014-in-england

Learn what I mean when I say:

  • "Be Beethoven" (GIVE THEM BRAND CLIP NEXT TUES and link back to alignment blog from two weeks ago)
  • What Trapeze School Taught Me
  • What Things You Can Do to Go Out of Your Mind 🙂
  • And more…

And if you missed the 10-minute clip I sent a few weeks ago about Creative Blocks, you can dance over to listen to that one FIRST: https://michelleghilotti.com/blog/10-minute-creative-heroine-mp3-inside-2/ 

 
 

If you have other things you do as a Creative Heroine to keep you moving from problem to solution, I'd love to hear about it! Comment in the comment section below.

https://soundcloud.com/michelle-ghilotti-mandel/nurture-your-creativity-three-tips-given-at-ignite-2014-in-england

Until next time, and as always, enjoy your business, enjoy your life…here's to making happiness your business and being the mother of your own reinvention!

Life is good,

michelle-black-sig-md-light

 

 

 

 

p.s. So happy we're together in this thing called life and entrepreneurship. 

Nurture this to create larger BRAND
and business SUCCESS
(4 tips + my Oscars PHOTOS)

             


What would you say is the thing that makes you feel or come more fully alive?

Are you making sufficient time for that thing, person, event, or class every week?

The things that make me feel or come alive are meaningful relationships, dancing, travel, poetry, fashion and generally expressing the love and joy I feel inside through the external (last month I started singing lessons and the month before that did trapeze school classes).

I’ll focus this sharing on relationships…

I had an experience this weekend that has come to remind the branding gal and success coach in me, what it takes to feel alive and step into greater levels of successful in both life and business:
 
In short you could say it comes by self-expressing in a way that inspires connection…

This experience came, as most others do, to remind me of our charge every day to consistently do the things that make us feel in true alignment and, to take it a step deeper and further, to share more transparently so we may connect with more and more people as humans first and ~ drum roll ~ as marketers or ego-rich humanoids never.

This sharing was inspired by going to the Oscars this past weekend…



What fun it was to be able to creatively paint my weekend with gorgeous gowns! It’s true… the three days of parties, getting dressed up and being pampered with professional hair and make-up every day felt amazing.

I felt nurtured, beautiful and at peace (whenever I’m having the most fun, I feel peace. If you feel this way too, this our our soul saying “Right on, sister. Keep having WAY more fun, keep moving towards pleasure, comfort in your own skin and being more and more yourself.”).

But by far the most important part about this weekend went way beyond shaking hands with celebrities, going to Ari Emanuel’s house for a party Friday night or to the “it” Vanity Fair party on Sunday where I saw Oprah, Beyoncé and took a photo with Oscar-winner John Legend.
 


The most important party and the true VIPs were my husband and the two bffs we were with.
What made me feel most alive was sharing the experience with my husband of 14 years (17 years together), one of my best girlfriends from college (we’ve known each other 22) and her sweet husband (known him for about 15 years).

In short, it's true what they say –> it’s all about who you (REALLY) know 😉

And I really, really know them, down deep. I am so grateful.

Your Business, Brand & Home

In the most successful businesses and brands, it’s all about who you deeply know too. How you really take the time to get to know someone, and how you’re communicating with them not TO them.

Are you being human?

Are you being more interested than interesting?

Are you listening, really listening to them?

And, on the flip…at home: are you consistently treating the people that matter most in your life in alignment with what you want to bring into your business — and with what you generally value and believe?

Try this on for size: if you’re not treating your good friends or those at home how you want your business community or potential clients to treat you, it may be a tough trick to land.
 
Our greatest success and good feelings experienced come from alignment. 

Are you treating your husband the way you wish potential clients to treat you or respond to you? Are you giving those who have known you longest in life red-carpet treatment and your "best side” too?

Alignment brings us the right opportunities, people and events, every time, without fail, but we must focus on what's most important.

We can have all the money in the world but I think we would all agree that it doesn't matter very much if we don’t have good, solid relationships (in and outside of our business) to share experiences with.

And most importantly, we can have all the money in the world but if we don't have a good, honest relationship with ourselves first…well, you fill in the blank.

Relationship and relating are key.

Relationships ground us by showing us how much of us there is to love. And when relationships are good, boy do they ever bring us back to ourselves.

That’s what the Oscars came to sing to me…

Energy outputted with one group ends up being the energy received from another.
 

 
Personally, I felt my most creative, self-expressed and ALIVE self as a result of the loving people you see above and as a result of the positive, elevated, fun-loving, balanced and abundance-oriented conversation that flowed between the four of us.

Anything is possible was the feeling behind it all…

I felt alive because the relationships I’ve nurtured for the last 17-22 years were nurturing ME all weekend long with all the things money can't buy.

It's beautiful to feel how focused a group of people can genuinely be with one another.

Whether it was in our hotel rooms, drinking green juice at a cafe or meeting celebrities at the fancy parties, our conversation and connection, as it is other in all other times we're together, was balanced, honest, soulful and easy…

The dance experienced was great:

It went from one of us telling a story to someone else picking up where they left off…from one of us asking questions and listening, to another asking and listening…from positive, uplifting topics all the way through to a constant golden thread of generous laughter that came in long, loving streams; it was all flowing, elegant and fabulous.

Sure, I could focus more on the actual Oscars (OMG the Oscars!) and all the celebrities we met, however the real truth, gift and focus is this –> relationship. The gift of deep, fulfilling relating.

How much or how little are you doing this in business or in life?

Enter Relationship Architecture

Your ultimate self-expression, the biggest expression of you, can be found in the relationships you create and keep.

How?

Relationships, whether extremely good or challenging, give us the opportunity to be our most full, authentic and true self and it's this most fully-expressed self that your business needs to grow…
 
Your joy and greatest wealth and success in business lies in these genuine, human and heartful connections.

I love to call this focus becoming a “relationship architect.”

If you want to experience more happiness in your life and more engagement in your business, think about designing relationships and keeping relationships that nurture each of you equally.


  •  If you’ve reached out to an affiliate partner and they don’t write you back multiple times, let it go…move on to connecting with someone who is more suited to working and communing in a deep, human way with you.
     
  • If you've been treating your community like a "list", always attempting to turn a connection into a sale, love up on them instead and give them true value, give of yourself in an unexpected, delightful way…
     
  • If you have been writing your newsletter in a way that you think will “convert” vs. connect, scratch it and start again.
     
  • If you’ve been thinking about money first, connection second, scratch that too and substitute humanity and some love. Love in business never hurts.

Here's the thing. Focusing on being a "relationship architect" is important because relationships grow you, and, in the end, that growth inside of you, grows the business.

Your self-expression and self-development are crucial for business growth.

 
How can you express the brand of woman you really are, how can you express your ultimate ALIVENESS throughout the relationships that make up your life and business.

Feel free to share your answer or any aha’s that came from this sharing on my Facebook wall: https://www.facebook.com/michelle.ghilotti.mandel. I'd love to hear from you and can't wait to continue the conversation…

Enjoy your business, enjoy your life! Love from La la land, where, in my corner, it's filled with lo lo love…

Life is good,

michelle-black-sig-md-light

 

 

 

 

 

p.s. Until next time, #relationshipsarchitect on.