[Amsterdam and London Registration Open] Two nights ago as Nolan was in the middle of doing his homework, I got the gypsy bug and yelled, "Let's get on your scooter and go around the block!" His response (naturally): "Right now???"
Huge smile on my face, "Yes, right now. Let's go!"
The excited look on his face was the gift, as was the wind in my hair. So we did just that. Round and round. No plan; feeling the flight of fancy.
The first shot here is of us having just returned from our bike and scooter tour around the block. Short but powerful. Just like Nolan.
Everything about the minutes turned moment reminded of what keeps it all interesting: spontaneity and really LIVING this amazing life and *feeling* alive in my business.
The other day in my The Startup Sessions interview with Michael Knouse, he asked what other cities, beyond Amsterdam and London I had on my list (they are stops 6 & 7 on the 12-city brand tour).
I smiled and said a version of what I might say to Nolan tomorrow.."I don't know! I'll do a gut check and decide where to go when it's time…I'll know when it's time…". As a creative woman with gypsyette tendencies, I must leave room. If there's no room, how can the BIG things fit in it?
When I started my business 12 years ago, this is what I wanted. Everything that the scooter and bike ride was about two nights ago: freedom…freedom to travel, to make decisions in this rich and inspired way and to have loads of time for the people (and places) I loved. Which is exactly what I got.
Of course, there's a fine little nook for planning (my business would not thrive without it), however, making way more for surprise, spontaneity and even anonymity (one of my favorite parts of extensive travel) feeds not only the idea machine that keeps entrepreneurs and businesses alive and kicking, but feeds the founder, which, well, without her, there's really nothing.
For any of you in Amsterdam or London, this very bug I speak of is bringing me to you in June! And, purposeful planning brings you this:
Boutique Brand Tour to Brand You, AMSTERDAM & LONDON EDITION
June 17 & June 19, 2014
1-5pm
Hotel tbd in AMSTERDAM & Flemings in LONDON
What you'll leave the boutique experience with: Your Brand Personality & Your Brand Plan, to keep it short and sweet.
Whipped cream & cherry (which translates to champagne at the end our time together): The steps I'll be taking you through during the MGI boutique experience…Step 1: Brand Assessment, Step 2: Purpose/Manifesto, Step 3: Brand Personality, Step 4: Tagline/Elevator Pitch and Step 5: Brand Plan/Marketing. With ample room for fun, but of course.
To learn even more about the experience or to register for one of the 15 spots at either location (the first four will receive 30-minute strategy session): www.mgibrandtour.com.
Registration closes at the end of the month. In case you're wondering, yes, there will be a lot of time during the event for individual coaching on your brand and business.
Here's to making happiness your business! You *can* have success, a life and a magnetic brand, all on your terms. Hope to see you in Amsterdam or London!
As always, enjoy your business, enjoy your life!
xx
p.s. The first four ladies are able to receive a 30-minute brand strategy session. To learn more about the event or to register for one of these bonus sessions: www.mgibrandtour.com.