Be so good they can’t ignore you. ~ smarty pants Steve Martin said that.
That’s what I’m on a mission to teach and help you get clear on. How to BE so good and express that goodness on the outside through your branding that people (the ideal people) can’t help but notice you!
That said, I’m going on tour! First stop: New York!
Would you like to get clear on your brand personality (your true uniqueness)
and the brand plan that will guide you every step of the way? Finally?!
Boutique Branding Tour for Brand YOU.
I’m going to be traveling across the country and beyond over the next few months to support YOU and celebrate MY dirty dozen in business! I’m 12!
That’s right. You don’t have to come to me or worry about the one-on-one investment. September is my 12 year anniversary month of starting the business and so I’m going on the road.
I will do my first stop in New York, one of my favorite cities, on August 20, 2013 launching my first Boutique Branding Tour for Brand You workshop!
I will be coming in hot/haute/HOT (!) with a fire and a spring in my step.
In this workshop, you will finally get clear on:
• What your business brand personality is and how to communicate it (this is for personal brands AND traditionally-named companies).
• What your specific brand plan is and how to pull it all together!
These two hugely important elements, along with other elements such as ***taking a branded look at your programs/products/services*** (they MUST be in line with your brand personality!) will support you in finally feeling and communicating your uniqueness. It changes the game, I promise. This workshop time with me will also help you understand exactly how to infuse that elusive and authentic charisma and consistency into your business communication.
In order to be effective and most successful in business, we must, must, must infuse charisma and consistency into everything we do.
In short and aloha/hello/hola/buongiornio/bonjour to my mission: to help you make happiness your business by feeling fully self-expresed (strutting your stuff on the biz catwalk) so you feel and look different than “the rest”. Honestly, it’s the most fun, successful way and…you deserve it.
It’s really SUCH an important piece of the business growth puzzle. As my client and friend Angela Jia Kim, Co-founder of www.savorthesuccess.com, has said about my branding work, “it’s the smart ones who know that a well-thought out brand is the killer secret of successful businesses.”
So, onward and forward. The dates for the tour and what’s included in each workshop stop…
Strut your stuff differently and brilliantly come Fall
Brand Tour Dates & Times: • New York, August 20th (REGISTER link below) 4pm-8pm*
• Portland, OR, August 30th (REGISTER link below)
• San Francisco/Bay Area, TBD (potentially September 6th, REGISTER link to come)
• LA (September/October, REGISTER link to come)
• Huntington Beach, TBD (September/October, REGISTER link to come)
• London, TBD (Fall, REGISTER link to come)
• Amsterdam, TBD (Fall, REGISTER link to come)
*May change to accommodate our lucky 8.
• Clarity is Queen Client Questionnaire (in-depth questionnaire so I can get to know you before our workshop time together).
• Four (4) hour workshop complete with teaching time, one-on-one time, worksheets and templates to get you clear on exactly what your best brand personality is AND what your brand plan moving forward looks like (you will leave with your brand plan complete!).
• One (1) workshop call a week after our LIVE work together.
• BONUS inclusion into the next branding and business virtual program I create this year!
• BONUS half hour private session with me if you’re one of the first four (4) ladies to register (REGISTER for New York here: http://bit.ly/MGI-NYC…additional city links will become available shortly).
Investment for each city workshop: $497 (please note my minimum brand coaching investment is normally $2k). I’ve never done anything at this low of an price point and I’m ecstatic about it because I know I’ll be creating the opportunity for so many of you who have wanted to work together, the opportunity to do so.
Again, the first four (4) women to register for the first stop in New York below will also receive a BONUS 40 minute private session with me to go over more around your brand personality and brand plan specifics. So, let’s do it. Let’s set you up for success long before the new year. And let’s celebrate my 12 years in business! (We will be popping bubbly at the end of each AWESOME workshop day).
Claim one of the eight(8)New York spots (8/20 4pm-8pm):
NOTE: Additional register links for additional cities coming soon. Keep your eye out for more info coming to an inbox near you. If you’re not already on the MGI community list, please go the the right side of the website and SUBSCRIBE where you see “the iiT Factor” noted. That way, you won’t miss any details about when I’ll be in your city and how we can work together.
Until we meet again, enjoy your business, enjoy your life. Be so good they can’t ignore you.
Life is good,
p.s. Register for one of the eight (8) spots in New York for August 20th, 2013 before they go: http://bit.ly/MGI-NYC.
ha ha, see you soon New York ladies!
p.p.s. to book for Portland, OR, San Francisco, LA, Huntington Beach, London and beyond ~ stay tuned for the sales page that will share even more details very soon!
p.p.p.s Did I mention already that the best work is behind the scenes?
Come play with me:
Wore these onto our flight. Made leaving Barcelona and Sardinia a hair better.
After almost a month away living life, running a business and writing a book (and goofing around with these two) in Barcelona and Sardinia, I’m back mustache-rich 😉
(I had a video in my heart for you but alas the mustache inspired me and the writing came and I just decided to let that guide me instead…).
This is entitled “Many of Us Think…”.
Many of us think… • That in the expression of our businesses and of our “brands”, we must BE, DO or SAY a “certain thing” that is outside of ourselves; that we must copy some other successful person. Not true. In fact, it’s OUR very being…the being guided by our values, what we believe, what we stand for and the unique brand of FUN we have inside that makes up our brand.
Authentic branding is rooted in what’s FUN for you.
• That “branding” is somehow technical, un-fun and well, an “I’ll get to it later”, process or project. The “branding” or communication of who you REALLY are is not a technical process, it’s actually super fun and is a process whose very “fun” centers around the archaeological dig of YOU. How could that not be fun?
And, digging into you and your essence or brand personality doesn’t have to be (and dare I say, don’t let it be) a process you wait to do. Do it and find out how exactly to share your voice with your tribe consistently throughout all your touchpoints. It yields such reward in regards to profit in business and, as importantly, profit in the growth of your happiness and joy in life.
Self-expression is a huge part in the happiness of your life!
• That sharing should be left for dinner parties or phone calls with bff’s. Truth here is that transparency and sharing is the bridge to connection so we must open up…we must learn to open the doors to our story and our flavor so that we make true connections. Connections that will sustain us and our businesses.
Brands, just as our best lives, are built by relationships.
Think I’d be sharing a photo of me in a mustache 12 years ago when I started the business? No. But that’s the whole point. Even though I was in the “expression” business long before I started my own and worked with big brands such as got milk?, Starbucks and Nike, I learned my own true expression much late(r) in my business. I would love love LOVE for you not to feel like you have to wait another day to express who you are unabashedly and allow that to actually HELP you grow your beloved business and get you out there even more to sing and teach what you have to say most in and to this world.
So, to end, today, I want to leave you with one question:
What makes you happy and how could you build a brand around that? Answer in the comments below and I’ll make sure to respond to each of you there. (I’ll still be mustache-less but still rocking the after-effects of my happiness…travel).
Until next time, ladies, make happiness your business by creating your authentic brand.
There’s no magic pill to a crazy, HAUTE brand. But there is a way to create something that will then translate on the outside as a true, authentic reflection of powerful YOU.
Once we work on this one piece (or few pieces) consistently as noted in the video above, we create a fabulous foundation to then do the expression and brand personality work we need to do with elements such as your brand’s photography, logo work, additional visuals, copy, videos and so much more. Branding for women like you and I is way more than skin deep.
If you agree…check-in. Today, tomorrow and all week…
Ask yourself these questions to create a consistent powerful brand: What is the quality of my thoughts?
What is the quality of my words?
What is the quality of my actions?
What is the quality of my habits? They ALL determine my character.
Do you agree? How does this make you feel? Does branding now seem more difficult or easier? Leave a comment about your thoughts below. We learn from each other and I know you have something amazing to add or say…
Enjoy your business, enjoy your life. And enjoy the video! Create the brand you know yourself to be, ladies.
Ciao from Sardinia. I’ll be looking forward to reading your comments!