Your Brand from the Inside-Out

It’s true. Your most authentic brand is best expressed from the inside out. 

For 20 years I’ve helped women get clear on what essentially makes them happy and then build a business and a brand around THAT.

The type of brand work I do is from the “inside-out”. I help you get it all down (your life experience, professional experience, the impact you want to make in society/the world, your creativity, your many ideas, multiple passions and your brand story) so we can build it back up. 

And by ‘build it back up’ I mean build your business and build your brand from THIS more authentic and aligned place, taking all of you into consideration and, most importantly, taking the woman who has emerged today into consideration! 

You are a different woman than you were five months ago and you are definitely a different woman than the last time you potentially looked at your brand five years ago…

From this place a reconnection to all parts of you, you genuinely:

  • Create something that’s aligned with your version of success and with who you are today (those new aspects of the woman you are today need to be included throughout your business and brand)
  • Create what you truly want to be a part of in the world finally doing something meaningful that matters to you, especially in this new now…
  • Monetize what others truly need 
  • Master weekly on-brand communication and your marketing 
  • Enjoy what you do to the fullest and feel the energy to match (and more)

When was the last time you did a refresh on your current business? Or, finally took the time to create the new business you’ve been journaling or thinking about (and telling your bff about)?

I have three (3) Brand Brilliance openings to support you with your business or brand refresh for the month of September. 

If you’d like to find out more and potentially use this time over the next weeks or months for great good, reach out and I will shoot you back all the information. 

Let’s make happiness your business by creating your authentic brand…

To the best of the rest of your life.

Life is good!

Turn Your Pain

We can so often overthink what we are supposed to be doing in the next season in our lives (or now — inside THIS now of 2020), when so much of it is right in front of us, inside our life experience.

Your professional experience is part of the puzzle, but is not all of it. 

What have you experienced in life?

There’s been joy. 

There’s been pain.

Both will be folded into what you call work, however, one has the power to truly humanize what you do for “work” and make you feel even more on purpose and that’s the pain…

How can you turn your pain into (a) purpose?

Once we transformed it, we are meant to give from that fountain of wisdom…are you folding it into what you do?

Let’s make happiness your business by creating your authentic brand…

To the best of the rest of your life.

Life is good!

Choking On Salmon & Eggs

Today, inside my REIMAGINE Women’s Council, the topic was leadership.

I had a less than elegant start to the morning just 10 minutes before my clients popped on.

Using five or six different devices, the internet, then zoom and then the recording function were not working (in that order). And in the rush of it all, I started to choke on the last of my my salmon and eggs and couldn’t stop coughing for a couple minutes. 

It was 11:57am and our call started at noon.

With 30 seconds or so to go, it worked, but not before having to move from my standing desk in the living room to the office, not knowing where my papers were that I needed for the call. 

Between my assistant and Josh (another positive to him being home all the time — thank you JHM :), I finally saw my face on the screen inside the zoom room, recording function now working, and began to teach…but not before I let myself be student.

I didn’t try to pretend that everything had been fine, instead, I let them in on what had transpired. All of it, as I always do. The salmon and eggs part bringing a smile to my face and theirs — 

Leadership is grace under fire, we hear, but what does it mean?

I think it means parking our sh*t SO we can show up and do the work we’re meant to do (my bff Zsuzsa and I talk about this parking what feels like daily). 

Grace under fire doesn’t mean pretend, it means you keep going by parking the mess. You don’t let the mess get the best of you, YOU handle the mess, but only after you show up with purpose and honesty. 

So many of us walk around hurting others because we, ourselves, are hurt, tired, rushed or stressed. 

We’re not able to park our sh*t and then we wonder why it all feels sh*ty…why our relationships or conversations are amiss.

Again, parking our stuff doesn’t mean ignore it or stuff it down — but it does mean asking ourselves, what’s most important right now (and then using the tools we hopefully have in arsenals to calm the nervous system to know the answer, without hesitation, and to do the thing!). 

Is the drama of this or are the people and showing up/showing up honestly for them more important?

This is me doing yoga after our two hour REIMAGINE session. Ten minutes before this shot was taken my assistant called to let me know that she logged into our newsletter platform and that everything was gone — all of our newsletters and every subscriber from the last nine years.


I didn’t jump up and try to fix anything, there was nothing to fix…I did, however, finish off my savasana, breathing and accepting what potentially was. Continuing to take care of ourselves is crucial in times like this. 

As I laid there I also thought, ‘there are worse things’ and this I know well. It helped to relax me even more. 

I came downstairs to check our platform and account out and saw the issue. Operation: everything found! 

Leadership is not about a pretty picture, though, again, we are led to believe it is. 

And, what we’re all living right now is not that either. But what helps us get through, beyond parking our sh*t, if even a little bit more, is to do the things that bring us some ease and joy right now (what calms you? Do that EVERY DAY), whatever it is, all so we don’t infect others with “our stuff”, with our mess. 

When we give our mess to others by way of our negative attitude, harsh words or off-putting energy, it only stays that way ~ a mess. 

Our husbands, kids, grocery clerks, clients, nor assistants need more mess (remember, they’re holding their own), we ALL need more of this.


Let’s be it. 

Life is good,

This Challenged Me (hello to the real & proverbial mountain)

For hundreds and hundreds of years, the vision quest has pointed to giving away anything you receive while you’re out there…

A year ago this week, I was nervously sitting in the passenger seat of our SUV driving up to mine.

I had never felt this rare mix of what I can only describe as healthy fear, excitement and insert word that may or may not exist that resembles excitable terror (I appreciate a good challenge).  

But the hardest part wasn’t, in fact, the nots ~ the not eating, the not having shelter or the not having company…

It was leaving the unique space created for myself while out there (with the real quest, of course, being finding exactly that space in the real world even more).

As it has for many before me, the vision quest exposed each of my bodies (physical, emotional, spiritual, mental) more than most experiences have and, as a result, it was one of the top best.

All in all, what the quest shared with me was about the ability we have to return to our own inner safety and to a calmer nervous system, no matter what is going on in our lives or what or who we have or have not.

I fully (with all bodies) enjoyed my time up there, in my journal, naming it an honor to have experienced. It was exactly that.

All in all, the ability to return to that gorgeous mountain in heart and mind is and will always be one of the grandest gifts of my life — the ultimate reminder of true freedom and independence and of being the driver and decider of your life. For more like this, check out these hashtags: #visionquester #brandofwoman #creativeheroine

[Photo: testing the pack July 5, 2019 that would see another 30 pounds added to it, not sure now how what I took weighed so much as most all creature comforts were left at home for my husband and son ;)…]

Let’s make happiness your business by creating your authentic brand.

To the best of the rest of your life!

Life is good,

Michelle Ghilotti
Activator, Brand Strategist & Experience Creator