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What you and Charlize Theron have in common…

…Cynthia Pasquella!

Healthy, foodie entrepreneur sisters, check out my gal pal Cynthia Pasquella’s interview on April 19th! She’s a nutritionist to the stars (hello, Charlize Theron, Blake Lively and Sandra Bullock) and the nutrition expert on the Today Show & Dr Phil.

We’re going to be chatting about how nutrition affects your happiness. Come learn, enjoy and receive free juicy goodness!

April 19th, 12 noon Pacific/3p Eastern, sign up here: http://www.cynthiapasquella.com/michelle/#

Enjoy your business, enjoy your life, ladies! Hope you join us on this very fun and lively interview!

Branding tips for your products/service from New York City!

There’s something about New York…the energy, culture, food…all stuff we’ve heard before, right?

New York has a definite brand. It’s electric or shall I say, electri-CITY…

And then when I add friends, clients, cozy places to stay, trips to Connecticut and Brooklyn to spend a day or two New York becomes a trusted place where I’m inspired and really, truly connected. Not just because of all the traveling I do to NYC for work but because of this extra layer of connection where I’ve managed to make NYC mean more to me than just “fun” and “energy.”

And that’s where I want to start today…from that word: connection. Below I leave you with some tips on how to inject more of your particular brand of happiness into you brand but connection is really where it starts.

Where could you be more connected in your work? Your products/services? Where could you feel more connected? This is all so important in branding yourself in a way that creates major traction.

This is what your clients need and want from you and guess what? It’s what branding, when done right, does for you too. It creates a level of intimacy because it does the work of injecting emotion into your business. This is one definition or “act” of branding I don’t hear discussed very often.

We need to infuse emotion into our products and services, for example, so they MEAN more to our clients. This is what makes clients or prospects share what we have to offer and come back to invest with our company again and again…

If it’s true that clients buy YOU long before they buy your products and services (and it is) then do…go deeper, get into the layers and create from this very connected place, deal?

Here are some things that my client Angela Jia Kim, owner and founder of Savor the Success in NYC, covered this last week in our second branding session (love working with this powerhouse! If you haven’t checked out her site, please do: www.savorthesuccess.com):

1. What product of all your products/services makes you the most happy? And what product is the one others are willing to invest the most time and money in? Invest more time here.

2.What is the brand personality of that ONE product? What does it look like, talk like and dress like?

3. What will you have to let go of to focus on this one particular area more?

Remember that in branding your business, depth and connection will always brings you a more consistent stream of connected clients. Connected clients, connected business, products…all lead to one thing: a connected life.

Enjoy your business, enjoy your life!

Behind the scenes…

I love behind the scenes footage (in anything!). Bloopers, a behind the scenes look into movies, documentaries…love it all. So, I decided to have my team help me create a behind the scenes video to share the fun we had with the recent MGI brand shoot. Take a peek at the vision turned reality…

And soon I’ll have more to share as we will be launching a new look to the MGI brand with a new site, videos etc. But the most important thing to note here is that with this new launch there will be even more available to help you create the brand you know yourself to be…brand elements like YOUR very own company commercial and support around creating photography that WOWs will all be part of the work Michelle Ghilotti International branding + coaching + empowerment agency offers. So stay tuned. And we will keep you posted.

SO pumped to share all the goodies with you.

Enjoy your business, enjoy your life!

Featured as a “Top Creative” in ORIGIN Magazine!

Who else to share fun news with but with the MGI community!

While on a girlfriend holiday in Argentina the last week I received a text from my hubby telling me he was flipping through ORIGIN and that I was featured as one of the nation’s top creatives in their latest issue (March 2013) of nation’s top creatives/athletes/leaders/filmmakers/musicians. We had NO idea this was happening so I must say that I’m now ever more convinced that taking more time away from the office is key. I seem to always find out great news while away savoring.

If you haven’t yet enjoyed this “conscious culture” magazine, please do. It’s a real treat. You can find it at Whole Foods (#2 selling mag there!) or Barnes and Noble. You can also check out this issue and others online at: http://www.originmagazine.com/online-issues/.

And if you’ve read the magazine (or happen to read the feature), let me know how you like it.

Enjoy your business, enjoy your life!