On the MGI catwalk in January here in LA…
Though I'm quite busy over here putting the finishing touches on my Portland tour stop materials (November 1st is just around the corner!) as well as planning my Huntington Beach stop coming up on November 15th, I wanted to write you all and share a little Wednesday morsel with you…
Your haute (HOT) and most authentic brand is rooted in…
What's FUN for you!
And yes, this "simple" advice is coming from a woman that used to work with big brands such as Starbucks and got milk?.
Of course, there's strategy and target work as well as purpose work that needs to happen to help make that FUN a smart fun but the lesson or tip here is not to overthink what you want from your business and therefore your brand (how your business is communicated).
So, right now, stop and answer these two questions.
• What is FUN for you in your business…REALLY fun? What programs, products, social media posting, pricing, photography lights you up (maybe even makes you a little nervous to put out into the world)…?
• What needs to go (grab the lukewarm and toss it!) and what needs the volume turned up on it stat?
Creating your most haute (HOT) and authentic brand is getting clear on what makes you happy. The brand, then, way more easily flows from this place.
You are now free to roam about the planet.
Enjoy your business, enjoy your life!
p.s. Here's a fun collage my team made of my last tour brand personality workshop stop…San Francisco, baby! Next up Huntington Beach! To find out more about my remaining 10 stops: www.michelleghilotti.com/boutiqu-branding-tour/