Michelle invites you into a sacred space for a creative think tank to define “what’s next” and most importantly “what could make this even better”! As she says, “Make happiness your business”. And so it is. And so it shall be. I fall more in love with my business everyday! It’s not just a business. It’s a movement.
Michelle is the embodiment of a Creative Heroine – a woman who moves resiliently and creatively from problem to solution. I am truly moved by her writing about her exploits – and her honesty around taboo topics. I am not alone in this feeling. She lovingly supports women to create purposeful, playful and personality-rich lives, businesses and brands – plus helps women to make money in meaningful ways which serve the greater good.
Michelle is amazing at getting to the bottom of what makes you happy and building a brand from that place. Few people understand the power of branding, but it’s the smart ones who know that a well-thought out brand is the killer secret of successful businesses.
I am in the very early stages of launching a new business and attended Michelle’s branding workshop to try to gain some clarity for my brand personality and also create a roadmap for a successful launch. I was so impressed with how well prepared Michelle came to the meeting. It was apparent that Michelle took the time to really get to know everyone( through a previously submitted online questionaire) before the workshop so that we could get down to business right away. Michelle’s creative and personalized ideas along with her contagious passion for happiness left me energized and very excited to move forward toward launch! I’m looking forward to having Michelle in my back pocket as a valuable business asset!
I had such a productive and impactful day working with Michelle on building my brand and business model! The VIP Day helped me to re-envision my business model, and align it with my core purpose. Michelle has such a great energy and is so dedicated to achieving the day’s objectives. Michelle really helps you to see the bigger picture of what you are building! I look forward to continuing to work with Michelle!
When I decided to take Michelle’s branding tour workshop, I had just reached the 1 year anniversary of launching my business, Domaine Somm, and felt it was a good time to focus on building the brand. Like most growing businesses, we have evolved a bit from when we launched and I felt that we needed some clarity and structure around our brand identity. The workshop provided me with a framework to ask the right questions, but I must admit that I left the workshop feeling a bit defeated and confused as all of those questions were challenging for me to answer with certainty. Those questions stayed in my head for several days and I realized that the exercise in it of itself provided me with the necessary focus and clarity to answer those questions with more confidence. I decided to do a VIP day with Michelle to expand upon the progress I had made from the workshop. The 1-1 time was valuable and helped me to flush out even further who we truly are, the impact we want to have, and how to articulate the brand in an authentic fashion. I think one of Michelle’s great attributes is her ability to help you draw out from within what you really want to share with the world and make it happen through your brand.
I contacted Michelle Ghilotti because I loved all the elements of her own personal brand—the photography, the website, logo, copy – and I was drawn to her personality that seemed to leap off her website. I also appreciated that Michelle had a corporate background, as I do too. Our VIP day was exactly what I had hoped for, and more. We dug deep into the questionnaire I had completed prior to the day and really explored my purpose for my life coaching business. We discussed at length a ramp-up plan and different strategies to market the business to my ideal clients. I left the day feeling excited and confident that Michelle really understood where I wanted to take my business, and had given me concrete action steps in moving it forward. I would highly recommend working with Michelle — for her talent, her experience, and her ability to really understand her clients’ needs.
I admit, I walked into Michelle’s workshop a little battle worn and jaded. In the past several years, I’ve gone to a bunch of marketing workshops and taken all sorts of marketing courses and yet I still couldn’t come up with a basic tagline. When I walked into Michelle’s workshop I was feeling lost the dark and scary jungle of marketing tips, techniques, and lingo. But after spending just a few short hours walking through several very easy-to-understand worksheets, Michelle helped me tame my marketing fears and finally find my tagline! Her approach was different than anything I had seen before and it made sense, and the bottom line is, it worked! Thanks Michelle!
I was looking for a great business coach who got me — who understood and appreciated my lifestyle as a Mom and solo-preneur, who valued the business I am building and who could show me how I could make both work. After working with her intensively, in class and in private time, I am SO fired up about my business and my life! This is no longer a make-it-work moment; I am in the flow. When I first met Michelle, I knew I had to work with her, but I wanted to be ready…I can’t believe I doubted it for a second. I was scared that I already had too much on my plate. I pushed myself to start the process anyway and I am so happy I did! We’ve worked through all my immediate needs for the business AND brand and SO much more around creating my programs and growing my speaking career! I’m so glad I followed the pull of my heart.”
I had an amazing branding session and two months of coaching with Michelle Ghilotti. It’s quite an experience when you get to see yourself through someone else’s eyes – who you are and how you can contribute to others while expressing the true authentic you and do it publicly. There is so much freedom and joy in allowing yourself to be who you really are ~ I’ve learned that’s how you inspire others. I don’t know why I was hiding and playing small for so many years. They say women have a tendency to do it – it’s about being adaptable, not putting yourself into the “danger zone”. Yes, it feels risky putting myself out there and at the same time, it’s very empowering. The brand coaching has encouraged me to step out of my shell and start to shine.
I’ve worked with several coaches prior to Michelle, but since starting to work with her in her Gold Program (her six month coaching program), my personal growth, drive for a balanced life, understanding of my inner self and career opportunities have skyrocketed. She challenges me to want and get more, while appreciating what I have within and around me. More importantly, the work we do together provides me the avenue to pursue my biggest aspirations for my company and team members’ growth, while strengthening my bond with my husband, children and family. It’s almost like screaming “I am women, here me roar”, but never having to make a sound. Michelle has the ability to empower and guide you, assisting with various business clarity and decisions around business model, branding and communicating your PR factor. I highly recommend Michelle to women who are ready to take charge of their business and their life with an enlightened frame of mind to elevate their business.
Michelle has helped me get clear on so many things. Among them, why I’m in business, what I want my message to be and what my talents are. She is helping me create strategies for delivering my message consistently through our branding work together and I couldn’t be more grateful. She has helped me see that I have the skills I need to run a thriving business, and how valuable it is to get some help in seeing where your talents converge with your business. I am thrilled to be moving forward with a revamped brand and some awesome insights from our work together. Michelle really knows branding and knows that it is as much about the logo and visual pieces as it is about the inner work!
I started working with Michelle as my branding coach to get me more clarity around a brand for my new business venture, Rebel With Cause. In the process, she changed my life and the way I view my brand. Little did I realize what a huge impact she’d have in my life and how working with her one on one would give me the clarity I craved and courage to pursue a new business venture I was thinking for months! Michelle has a fantastic energy and enthusiasm for branding that is absolutely contagious and she led me through the process with direction and exact action steps to take. You showed me how to be a more heart-centered entrepreneur who operates from a place of balance and paying attention to both the ying and yang of my brand. Michelle has a knack for finding out what’s really important to you. She draws out your true essence and pick up on little throw-away words to masterfully weave it together in a potent purposeful statement that inspires and motivates you to live up to that claim. All kudos to Michelle for helping me to pin down my brand values and personality through her fun, quirky and inspiring coaching. I can’t recommend Michelle enough…she will help you play a much bigger game than you ever played before and help you to create a daring brand that’s right for you and that you’re extremely proud of. Thank you, Michelle, for your abundant mentality and for always giving so much. I feel like a proud mother showing off her beautiful child to the world!
We created magic with my brand! A clear vision and a focus on where I’m taking my business. We created a clear vision so I can better reach and really AFFECT my target market. We came up with amazing taglines and beautiful creations of where I’m taking this and just how to present it to the world. Thank you, Michelle!
I recommend Michelle to anyone who wants to take their business to the next level and bring out the beauty that is inside them.
I came to Michelle over 7 years ago when I had the opportunity to start my own event planning business.
I run a high-end boutique firm in the San Francisco Bay Area and I needed a name, a logo and I needed a branding strategy. I was a bit at a loss. For some reason with naming, I was stuck and nervous. I needed something that would last the test of time and appeal to both men and women, corporate, social, you name it.
Michelle and I worked for a couple months and nailed it. She was living and working in Holland at the time and I was in San Francisco. I have to say that Michelle has the most creative and passionate way to go about her work. She acts like she’s naming HER own business when working with you. She made it so soothing when I was so incredibly stressed about it. She pulled so much inspiration out of me that I didn’t even know I had.
In the end, I was so incredibly comfortable with the name and still to this day over seven years later, Whitneyfusion is the name I use!
I can never repay Michelle for what she did for me…I not only got a company name and a logo but I got a branding strategy that has stood the test of time and made me very happy! She’s a genius at social media too.
I recommend working with Michelle for a million reasons…she becomes your best friend, she’s witty, she’s funny, she’s incredibly creative, very mindful and extremely responsive. And she’s not about just her coming up with the ideas, she involves you at each step. I loved the collaborative process; it was important to me.
I would hire Michelle a million times over!
Working with Michelle on creating my brand Soulful Weight Loss™ has been incredible and so successful. I came to Michelle confused about where to go next with my coaching business and how to re-brand myself. I finished with a spot on brand and clarity about my path. Michelle was insightful, patient, thoughtful, brilliantly creative, super smart and so professional. She coached me forward and helped me take seat in my business and in my life to a place where I could truly find my personal brand. The process was seamless. Our journey has been one much bigger than just branding and design, it has been one of personal discovery and transformation. Michelle is a one-stop shop for anyone looking to truly have a professionally branded business that reflects who they are and helps them be able do the work that they were born to do. Can’t recommend her highly enough.
I have been a client of Michelle’s for the last five years, and with all the projects we have worked on, Michelle always manages to inspire. One of Michelle’s greatest strengths is distilling an idea to its strongest form. I have brainstormed with her on all kinds of projects and she has come up with elegant and witty solutions and designs that my colleagues, friends and family have consistently raved about. I also find Michelle so easy to work with. She is a quick study, and she gets to the heart of a problem or issue quickly. She is also a great listener, and on many occasions, she has pulled out from my many random and disparate thoughts a common theme or element that has become the basis of the work. Her international experiences really bring a worldwide view to the table. I know that I’m getting the best of design because Michelle has seen so much in the course of work and travel abroad. When you send out any work under your name, you want it to be the best representation of yourself and your business. In short, she is someone who I have no hesitation in recommending because she always gets it, and gets it right.