Meet Client Sinead (NYC by storm, the model who talks tech)

My client, Sinead, “the model who talks tech” as a 20-something is taking NYC by storm helping to bridge the gap between millennials and the digital future.

I’m inspired daily by her tenacity, grit and drive (amongst other things). 

She’s the founder and CEO of WAYE (Weekly Advice for the Entrepreneur) and she hosts — and is known for — Waye Talks in NYC (and expanding). She also recently spoke at the United Nations and received an award last week for Young Alumni of the Year at her alma mater business school in Canada.

A few months ago, we started working together on continuing to get after her core passion and building a solid foundation (with arms and whistles) around it. We followed with setting up the business structures, a solid brand strategy, communicating the part of her story that had human interest and getting her out there to speak outside her own events.

If you’re a human [at any age] who needs inspiration this morning (or in life or in your business right now), enjoy her inception story here: (the video is the first thing you’ll see)

If you’d like to follow what WAYE is doing outside their site (IG: @sineadbovell or @wayetalks) or want to forward/share this video to someone who may benefit from the story/wisdom, please do.

She’s one (WAYE is one and her video is one) to watch! 


If you’d like to work on your story during our Ecstatic Experience Virtual Immersion, join us BELOW. >>>


As shared above, the Ecstatic Experience Virtual Immersion — the LIVE but virtual version of the Ecstatic Experience Immersion Day is HERE

Take this class with me and learn:

  • What THE brilliant idea for yours is 
  • The framework or step by step of an event-turned-experience 
  • How to price it (unless you decide to have it sponsored)
  • The branding/naming of it
  • The authentic marketing plan for it
  • The six-month plan — what needs to be done month after month for ease and grace  
  • How to weave in your powerful story (and more!)

The full detail and registration can be found HERE (payment plan and bonus info informed too).

Here’s to creating your own first or next Ecstatic Experience — whether that be a workshop, retreat, small gathering or large gathering!

Make happiness your business by creating your authentic brand…enjoy your business, enjoy your life! 

Life is good,​

Michelle Ghilotti
Success Designer, Brand Activator & Social Entrepreneur 

What’s Next For Me? (what I did may help you with this Q)

Camping at Joshua Tree then Carpinteria Beach last weekend…
he/us/this — my biggest friendship experiment yet?

Many months back as I was still gaining clarity around the Greater Good Party and in the middle of planning for the Creative Heroine Experience here in LA, I received this email from my assistant after I had left her a message that I now refer to as a chicken soup for the soul moment:

“Loved your check-in. And love the (full) update on what’s going on with you (and MGI). You have so much to share with the world and I’m so glad you’re always taking the time to find out where your passion lies. Xo”

As I shared in my community newsletter yesterday (you can find the article at the top of my blog at link below), what she was referring to was the time that I’ve taken, not just in 2018 but in 2017 and 2016 and 2015 and 2014 to intentionally pause to make sure that what I was doing, why I was doing it and how I was doing it was in most honest sync with the woman who had emerged from the previous few years of tragic loss. 

I’ll never forget that door knock in 2013 or phone call in 2015, just as you’ll never forget the day/the year/the decade when your heart grew wings. But, just as I’ll never forget the knock or the call, that’s not what I constantly think about or had consistently thought about years prior. What I did consistently think about (or more – was excitedly feeling out) was, what to do now? What’s there for *this* me NOW?

With what I believe is true now – which way is up? What does success mean today? How do I romantically evolve a business, a motherhood, a marriage and all friendships with what the heart inside this body now knows? How can I bring a new aspect of the woman I am today to everything I do, say and show, knowing that the external expression of who I am or of what I do gets to change just as my internal environment does?

Pausing, as I’ve come to realize, doesn’t necessarily mean taking a complete hiatus from life or work or from the thing you love. For some, it may mean that and that’s perfect. But for others it means continuing to move (doesn’t even have to be forward), traveling down familiar paths, zig-zagging and testing things, all with more of a student mind, asking more questions and listening better to the answers which don’t always come in full sentences. You’re pregnant with what and who wants to emerge…

Pause. What is my passion now…is it the same? 
Ask. Have my talents become more heightened? 
Test it out. Am I enjoying this?

Over the last five years (and especially over the last four), I’ve re-evaluated everything. Friendships. Money. Writing. How I work. What I work on and who I help. I have also re-evaluated what giving and receiving as practices [or rituals] mean and how they, specifically, the giving and receiving parts, play vital ying and yang roles in the maximization of life — my life.

As I said at the Creative Heroine Experience last March, we never lose anything or anyone if we don’t lose the lesson.

In this first sharing of what I’ve come to know (there’s more I’ll share) is that a deeper — THE deepest level — of relat-ing, and in-person connection was the impulse; this is what I wanted to continue to build professionally and personally everyday. 

Hence the living out (still going) of the Friendship Experiment, which maybe you’ve seen the video of and my main focus around creating event experiences for clients (retreats, homey (homie :-)) workshops, Creative Heroine Experience, Greater Good Parties (the next one in LA is scheduled for December and Austin is coming in February), breaking bread with humans throughout all of the above and the very latest with The Ecstatic Experience Immersion Day on 9/29 and it’s virtual edition launched this morning – they’re all external expressions of what’s now taking full residence internally).

So, maybe pause with those toughest of life experiences and ask as many questions after “what’s next??” as maybe a four-year-old would. 

The most helpful of answers and next steps will come (WILL come) and beautifully, too — right here –> in the synchronicities — the ‘random’ emails or phone calls, the right place, right time moments which may also surprise you (but expect them), the ideas dropped into you in the middle of the night (or in the middle of your shower or middle of your mat), as well as inside the feeling of the accelerated ideas that just want to “go”; that most want to be birthed. Follow those most and release the rest, seriously release the rest. Because the best thing we can do to find our purpose sometimes is to let it find us.

Make happiness your business by creating your authentic brand…enjoy your business, enjoy your life! 

Life is good,

Michelle Ghilotti
Success Designer, Brand Activator & Social Entrepreneur 


Join us for the month of planning and launching your next or first (ecstatic  –  that’s how you’ll feel) event experience! 🙂

My Life Model Decision.

Arlan Hamilton & I taking a moment at the Creative Heroine
Experience before going on stage.

For over 17 years growing this success coaching and brand consulting business, nothing has grown my business OR MY JOY more than hosting workshops, retreats, and larger event experiences. And though that sounds like it was a business model decision I got clear on years ago, as I shared in a newsletter a few days ago (HERE), it wasn’t — it was a life model decision.

With so much virtual everything “these days” and with the tragic losses of my Mom and brother “behind me” and inside me, I was guided over the last many years to be even more in person with my clients and friends and to, generally, prioritize connection, not just with my tribe and with my clients, but within all my friendships, too (this is documented within the Relationship Experiment I’ve shared with you — did you ever get to watch that video? ~>

Though I had run many events before the deaths of my beloveds five years ago (having been in business for 17 years), the events I’ve designed since those losses have been different in feeling, a representation of the internal environment which had changed, in the best and in the most raw and honest of ways.

Arlan was recently in Forbes for her work as a ‘Venture Catalyst’ 
for underrepresented founders, primarily for women, people of color
and the LGBTQ community, I couldn’t support her work in the world
more, (thank you for connecting us, Holly!).

The events I’ve been a part of since they passed have not been events, but more experiences — those for the senses…and as I type that, I see that with the life experiences as of late, they honestly couldn’t have been anything other than exactly THAT. 
Maybe like you, I’ve been on the search for the way business (and my offerings to support others in the ways my genius and talents know best) could feel like a more true extension or representation of the internal environment that exists today. I said something very similar to that when I was sharing about this just a few days ago.

I guess the bottom line is that we are constantly changing and if our businesses, brand expression and the general integration of more of all of our true selves don’t make their way front and center (and stay there), we are stepping away from the very creation of anything truly authentic or long-lasting  –  that’s what I’ve gathered like strawberries in a field…

What are you gathering or understanding deeper as of late?

What life model-turned-business model will you be introducing soon?

Make happiness your business by creating your authentic brand…enjoy your business, enjoy your life! 

Life is good,

Michelle Ghilotti
Success Designer, Brand Activator & Social Entrepreneur 


Just as I did in person here in Los Angeles a couple weeks ago, I’d love to share the insight, lessons, and successes with you in the following immersion, soon to start in November through helping you create your first or next event experience! You can check out the Ecstatic Experience Virtual Immersion HERE

Though it’s a virtual offering, know that since I’ve presented it LIVE and in person already (in LA on 9/29) know that you will receive that benefit  –  plus I can’t deny the fact that anything I do now that’s virtual or online in this new season will not feel like that. At least, that’s what I’ve been going for the last few years when I DO do virtual programs (I always do my damndest to make it feel like you are sitting in my living room  –  in fact, that’s where I’ll be sitting when I deliver these training for these three weeks plus our bonus fourth week).

Speaking of — peruse the weeks here ~> and join us if you feel it’s genuinely time for you to incorporate adding more event experiences to your life model as expressed in your business.

We start in November and take an integration and family break during our November U.S. holiday (gobble gobble).

I’d love to walk hand-in-hand with you, helping to make this potentially new step into the creation of event experiences easier and more fun and effortless for you.

Tragedy & My Biz Model as A Result…(+ the Ecstatic Experience Virtual Immersion)

Ever since losing my mother and brother within two years of each other (and both tragically), I’ve re-evaluated everything.
E v e r y t h i n g.

(I’ll never forget that door knock or phone call, just as I know you’ll never forget the day/the year/the decade that your broken heart grew wings, too. So many of us have been there. Pain, as we know, can be turned into purpose and to power and this is essentially a short and simple sharing about that very thing — about evolving a business to better match what now is known in the heart).

So, like I said — over the last five years and especially over the last three years, I have re-evaluated everything. Friendships. Money. Writing. How I work. What I work on and who I want to help. I even re-evaluated giving and receiving. How do I want to continue to give as part of my business model? What do I feel I need to receive from that business and ALL my relationships? 

As I said during my Creative Heroine event (photo above), we never really lose anyone or anything if we don’t lose the lesson.

I’m sure you’ve been inside these moments in your life of experience where the soul has a more direct connection to what it needs, wants and MUST have. We can try to ignore it but eventually, that voice makes itself even more known and we must make our move towards more solid and maybe even drastic change in our lives — and what we are doing in them.

In other words, the external expression of whatever it is that we are doing, the soul says, must change as the internal environment does…  

~> And when that internal environment receives new information and, essentially, a new perspective on living, due to loss, as in my personal example, everything that is an extension of us, like our businesses, our business models, our love relationships, our motherhood, our friendships, the way we spend our time weekly or monthly, the way we spend money, the way we desire to serve at a greater capacity, it all has the chance now to change and grow at crazy speed. 

Because just as our muscles tear during hard strength workouts in the gym and come back stronger (I do love a hard workout) so, do we — we absolutely have the opportunity to come back spiritually and sensually stronger, approaching our life and life’s work with a higher perspective and a more authentic approach with what makes us truly tick. In short, doing what we enjoy and what our talents naturally set us up for! 

After losing my Mom and brother (and maybe you can relate), I felt like I had less time for:

  • Routine (I was restless between adventures!), 
  • Following what everyone else was doing (their version of success is different),
  • Un-truths or disconnection. 

All I wanted (and still want) is that which FEELS right — because, most of the time, if it feels right, it IS right.  

And that’s when the rest of our life continues — it continues after the moment when we say this is what I’m really about. When you follow what you actually desire to be doing and not what you think will give you someone else’s version of the good life, is when you step into the good life. Go figure, right?! 

Personally what this time of healing and TRUTH has shown me is this–> I wanted to be with my clients and my tribe in person more.  A lot more. 

For the last 17 years in business, I had always done a combination of both LIVE and virtual offerings and it was very clear in the desire of change that I needed to tip the scales to LIVE and in person and, specifically, inside unique and experiential events like continual workshops, retreats and larger events like the Creative Heroine Experience or multiple Greater Good Parties I throw with powerful speakers and entertainment. So that’s what I did and continue to do now for over four-plus years of these 17 years in business.

I deeply wanted to continue to create high-quality offerings that were even more boutique or intimate, cutting-edge and creative programs that were high touch and, maybe not so high tech (in other words, not virtual, not behind a computer), and events that genuinely feel like EXPERIENCES; events that inspired the five senses because we know that, at the end of the day, it’s experiences that enrich our lives and that change us.  

Give me a trip — an experience — any day and I won’t feel restless. I knew this to be true inside my life, but it’s never been more true TODAY inside my business that the creation of experiences for myself and my tribe/clients is what is transformative! 

In short, I was committed to offering more of all of the above, which meant that I was newly devoted to connection and humanity, really; to taking my international business that could also be considered an “online business” and make it something others could actually touch and feel. 

I may confusingly call MGI a business, but it’s more and it was these two deep losses over the last five years that I allowed to re-teach me these lessons…  

  • Everything we do in one area of our lives gives or instructs another.
  • By listening to your inner wisdom, you can hack culture by doing the opposite that everyone else is doing (and be successful – your definition of successful).
  • To connect with another’s soul, you must truly know your own (you want a great personal brand? Killer marketing? Social media posts others are consistently engaging with? Programs that always sell out? 
    Get to know yourself better…make that your business goal for the rest of your years and what you want will never feel out of arm’s reach again.  
  • When you create a strategy, a business model and, therefore, a business-turned-movement that is led by your genuine passions, by your life experiences as much as your professional experience and, all the way along, integrate MORE of all of who you are, is when you create ease, flow and when things in your business go gangbusters.

My mission has never been to simply grow a business, it’s been to grow the movement of women living inside their full expression, integrating all of who they are, unapologetically. 

With that shared, I’m ecstatic and feel in such deep alignment to introduce you to the Ecstatic Experience Virtual Immersion (SEE BELOW) where everything I’ve just shared above (and that I taught LIVE on September 29 at my home), will now be shared with YOU, should you want to step into your first or next LIVE event experience!

Make happiness your business by creating your authentic brand…enjoy your business, enjoy your life! 

Life is good,

Michelle Ghilotti
Success Designer, Brand Activator & Social Entrepreneur 


Welcome to the Ecstatic Experience Virtual Immersion!

Over three weeks (plus a gifted fourth week and longer if you’re one of the first five (5) ladies to register), you, too, will have the fun and soulful opportunity to get back in touch with how more closely you want to prioritize connection. If you want to create experiences that offer greater transformation, not just for your clients, but for yourself (what you create the opportunity for others, you create for yourself!), specifically by way of your first or next event experience that moves people in a way they likely haven’t been moved as of late in this highly virtual, highly technical world, then check out the link below and consider joining us for the fun and meaningful time ahead…

Keep reading about the Ecstatic Experience Virtual Immersion HERE.