Creating the brand you know yourself to be is much easier than you think ~ use what you got and that’s a lot. I just made this up but basically this is what I constantly remind women entrepreneurs when I’m speaking to them, whether that’s from a stage or in a one-on-one session. We don’t hear this often enough yet it’s the most true thing you’ll probably ever hear re: branding work: it isn’t difficult and for many pieces, you don’t even need to pay someone to help you achieve what you need.
Why or how do I know this? Beyond having worked with Nike, Starbucks, got milk? and other huge brands and knowing how “faceless” companies “do” branding (and having the base of knowledge of how to create brands), I’ve had another decade in working with women in business. I see this “use what you got and that’s a lot” simple truth alive and well everyday. I help women create their brands exactly with what they have! Nothing tricky or “marketing-speak” about it. And, personally, I can say that it’s helped me create a business that has now made it 12 years and continues to grow in profit and purpose. I have used what I have and simply been consistent.
Yes, I “grew up” in the industry but it’s really the GIFT of our authenticity, our unique and individual story, our purpose and genius zone that make up our brands. That’s it. (Yes, you may have to get support to do the archaeological dig at first to be able to start putting the pieces together but it’s all there and once you uncover it, you can create a plan for how to express this consistently in your brand personality throughout everything you DO, SAY and SHOW. Once you’ve got the hang of it. you’ve got it!).
In the video I created for you from Barcelona below I go more into THE SIMILARITY between our greatest brands, authenticity and happiness. You’re going to love the link! Just proof that our haute brands and happy lives come from the same thing (I invite you to download the iiT Factor: A Short Guide to a Haute Brand and Happy Life from the RIGHT side of this page for free if you haven’t already). It all has to do with 1 thing!
ONE! (watch the vid for what that is)
In closing, you have everything you need inside to create the power, influence, true connection and trust with clients that will not only invest with you at the highest level but will make your days a living JOY.
Speak your truth at every opportunity! You’ll see business growth and business that will seep into all the nooks and crannies of your life too.
Here’s the video…after you watch it (3 min), please comment below! What did it bring up for you? Find it true?
Enjoy your business, enjoy your life! Off now to Sardinia, Italy. I’ll check in with you when I get there. Much love, ladies. Mucho amo. Molto amore. xx