How To Stand Out

You’re not the traditional or typical anything. 

The second, maybe a minute before the second we start to feel boxed in by something or like we “are all of the sudden” part of the expected, it’s time to change. 

A change — the change — you’ve known you’ve needed to make, but ignored for enough time that continuing on this way, following rules, yet still not ‘making happy’ made you feel there was something wrong (not with the situation but with you).

Whether this is by an online business or an industry — by a relationship, a family, a political party, by whatever to whatever extent — ONCE YOU BECOME AWARE [of that expectation or that you’re on or have been on a hamster wheel of doing what everyone else is doing, thinking or showing because you haven’t asked more of yourself] — YOU BECOME ACCOUNTABLE. 

Remember that you’re not the traditional or typical anything — follow the rules of who you naturally are, follow/run wild with the ideas that come to you. 

It all helps you to reinvent, not get too complacent. [Reinvent Regardless — could be a show or it could be a life path. Reinvent regardless of what everyone else is doing (and that they, too, are not loving)]. 

Our values may hold strong and steady, but we are not typically anything — we are not the expected. 

We are human (not the expected…we change our minds all the time and we are multi-passionate and multi-everything all the time). 

And, we are soul (not the expected…we follow what feels right, what lights us up and that’s never the same thing all the time and it’s not doing what other souls have deemed their thing). 

I’m not the traditional or typical [fill in the blank] woman, man, mother, father, daughter, son, Democrat, Republican, business owner, creative, advisor, nurse, manager, marketer, health nut, coach, sister, brother, aunt, uncle, grandmother, grandfather, lover, forgiver, thinker, student, teacher, leader, consumer, thinker, doer, devotee to the creative/expressive life…

Sometimes the toughest thing we can do and that also holds the most weight — value — is holding strong to unique values and ideas and moving on them with the confidence that it’s all going to work, no matter how strong the tide is to move like the masses.

Enjoy your business, enjoy your life!

Life is good,


 Michelle Ghilotti
Couture Brand Creator & Success Coach

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