How to Be More You = BRAND Growth

I found this share from almost three years ago and had to send it to you again. I trust that it finds or meets you where you need to be found/met…


Someone asked me the other day what this last year felt like having turned 40. Hasn’t it been amazing? 40 is GREAT.

My answer: Yes! I feel like I’ve dropped into me.

Truthfully, though I’ve felt this “dropping into me” every year in life, I’d say that the last 4-5 years I’ve experienced the biggest quantum leap in celebrating this comfort in my own skin. You too?

Which leads me to this and it’s something I’ve shared with you before ~ our greatest authentic brand and your greatest happiness depends on you more fully “dropping” into you.

It depends on:

Expressing more of who you really are…

Doing this includes a level of transparency that leads to trust…

It includes a big dose of true human to –> human (not business woman to –> human) connection that leads to long-lasting relationships and the growth of our business…

It includes an extra serving of detachment (non-attachment for us yogis) from what others, especially those that don’t fall within our ideal client or friend sphere, think.

Becoming even more you is what creating a great, authentic brand is all about and it’s what being in alignment is about.

Your leadership, greatest brand and greatest happiness depends on how aligned your thoughts, words and actions are.

And it’s what your business and bliss depend on. Being the kind of leader who shows up as 150% herself every time, whether it’s via her newsletters, how she speaks and holds herself at a dinner party or in a VIP day with a client.

Sure there’s a level of elegance and professionalism that allows clients to feel supported, organized and well taken care of, too, however, we need not be a different person in our business than we are in our personal life. (For years after leaving the corporate advertising world and starting my business 14 years ago, I used “is this professional?” as my communication filter and boy was I wrong. I couldn’t find myself anywhere within my brand or expression).

Enter the wisdom that comes with time and asking the right questions: I now know that the filter to use is definitely “Is this in alignment with my mission, values, message and with what I say I most desire in my life?”

How would your brand communication change if you used this filter too?

How to drop into you (3 tips):

3. Understand that you will not appeal to everyone; you will polarize (please be polarizing). Not everyone is meant to be your client or best friend, for that matter. With this understanding and acceptance that some will be repelled by what you have to say and how you say it, you can more easily shout what your movement and message is all about from the mountain tops. As the kids say, YOLO.

2. Get still. What makes you truly happy? Keep listening, go on that daily hike, buy the guided meditation app (and actually use it)…find more time to just BE vs. DO. Being driven and action-oriented is valuable as entrepreneurs and so is taking time to sit by the lake, river or ocean pondering what it is that we really want and who it is that we really want to be and gift this world…

1. Write your most transparently elegant Facebook or blog post yet (that delivers true value to your community AND that really shares more of who you really are!) and, after spell-checking, without further delay, push send! Many times dropping into more of who we are takes some cold turkey’ing it. So, what do you really believe and truly value? What have you wanted to say or share but haven’t for fear of what others might think or say?

No one is watching you or judging you as much as you think they are, I promise. They’re too busy thinking about what to say or not to say in their next Facebook or blog post. 🙂

Enjoy your business, enjoy you life Creative Heroine!

Have a beautiful dropping into YOU rest of the week.

Life is good,


Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. Save the Date on May 17th for MGI’s a free Authentic Brand Training (and clarity around how to express your thought leadership) coming up on May 17th 11am – 1pm just for you, the MGI Creative Heroine community. Plan to show up LIVE and potentially win a digital copy and workbooks from Brand to Success, my signature how-to branding program that shows you how to create and launch your most powerful personal brand yet…more info and the call-in number to come, so keep your eyes peeled. xo

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