The #1 Thing That Grew my Biz (16 years with 6.5 in the online world…)

Rock the World Conference, New York

Thanks to Linked In congrats messages from peers, I was reminded that last week that I was celebrating 16 years with Michelle Ghilotti Int’l, Branding, Coaching & Empowerment Agency this month (6.5 years in the online world)!

Below, I’d love to share my top six realizations of the last 16 years! I trust it will serve you where you’re at and where you want to be…

• • •

After eight years in the ad world, all while sitting on a couch in San Francisco, without internet or Facebook or any idea what internet marketing was, I opened the doors to my greatest creativity, consciousness and cause (I knew I was opening the doors to the first C and found out later about the other two) through something I confusingly called a business, but that became SO much more.

Through moves from SF to LA then Amsterdam, Portland, Guadalajara and back to LA, I’ve worked side-by-side or Skype-to-Skype with amazing women to create brands/expressions and businesses that reflect the true personality, multi-passionate ways, values and verve they bring to their everyday lives.

Spirituality, or in other words, a sense of self (and their sense of self) as it relates to something larger than us, has had one of the biggest roles on my team. 🙂

(drum roll…)

My Top Six from the Last Top 16:

6. Fear is excitement waiting to express itself through action.

5. Starting a business is one the greatest personal development courses you’ll ever take (that and parenthood). A mentor said something similar to me about entrepreneurship years ago and it’s the truest of true.

4. If you only ever treat business like a business you’ll get just that ~ a business and busy work. But we know that the professional is personal and the personal is professional, so if somewhere, somehow you don’t connect to the greater purpose behind it and why it’s so personal for you, it will feel like something separate and separateness shows. Recently, a longtime client, just after a mastermind retreat at my house said, “Michelle’s home is our home” and it reminded me of the honor it is to create what’s real and honest for yourself and others.

3. Everything inside every business (and life) is about problem solving. If you can get yourself, emotionally and spiritually, to a place where you automatically stand for solution (vs. drama) in life and inside personal relationships, you’ll be the salve or that solution inside your business-turned-movement. It is this that grows what you, too, might confusingly call a business.

2. Don’t take yourself too seriously (play) — and do all things, simple and big, with great love and commitment and you’ll connect to the soul engine or life force of your brand of woman, everyday.

1. Looking left and right only gives you one thing: a headache. ***Certify yourself certifiably outside the box.*** You are your only guru.

extra credit #1: Family is everything. (I learn that every day) 🙂

Life is good,

Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. SUCCESS IN THE ONLINE WORLD: #1 above is #1 for a reason. I’ve done things my way and especially so in the online space. Have you been wanting to create your first (or 2nd or 3rd) virtual program but haven’t yet for whatever reason (fear, being disillusioned with the online world, time)? Keep your eyes peeled as I soon share a new program with you that will help you do just that but in a way that is uniquely different than the way it’s taught in the online marketing world. It will only be for a certain size group so don’t miss it… Here’s to your success in the offline and online space, Creative Heroine!

Don’t Sit on Your Ideas (Video)

Click the image to listen.

As a Creative Heroine, each of us not only moves from problem to solution in hopes of expressing to the world who she really is but she ALSO then steps bravely into creating what she most wants to be a part of.

What are you currently aware that you can shift or transform from problem to solution yet you haven’t started to do the work or healing to make it a reality yet?

Whatever you don’t see in the world currently — love, connection, freedom, empathy etc. continue to step out and create it!

Have an idea? Instead of sitting with it for far too long, LONG to birth it into the world.

As an entrepreneur/creative type/artist/healer, you were given ideas to birth, not to simply sit with. In fact, here’s a hack of sorts ~> move yourself to creation or production mode today by letting everyone in your circle of influence know the due date of your new passion project baby or business baby. Today. “Hey everyone, I’m having a(nother) business baby and the DUE DATE is ____!”

How’s that for accountability and following through energy?

And, before you do that, make sure to gain clarity around WHY you are doing this in the first place.

In other words, dig into the well to come back out with the life force.

Ask yourself — what is the feeling I most want to leave the world with after I’m gone? Because I’ll give you a hint. It’s that feeling that will you inspire you or pull you to doing what you need to, to make it finally H A P P E N.

Once you find out or feel into what that feeling is, go out in search of communicating it, expressing it and creating FOR that in your business-turned-movement, every day. Again, it’s through this energy or feeling that you will create anything and everything. Think of it as your life force to continue being the creator you know yourself to be (not just the thinker of ideas, but the creator and mother (birther) of them!). Because you are.

This is how we enjoy our business and our life! By connecting to our purpose and by creating what we want to be a part of every day, in small and big ways, vs. solely planning for it or.

I know that’s what gives you life, Creative Heroine.

Enjoy your business, enjoy your life!

Life is good,

Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. We are getting ready to launch the Success Mastermind later this Fall. If you want to check out how the group will support your brand and the creative 360-degree uplevel of your business and hear more about our amazing retreats, stay tuned to this space!

Come up with Your BEST Ideas (ideas inside)

Ever wondered how entrepreneurs (or happy people) come up with THE best ideas in their lives or those ideas that are wildly popular with their clients?

Let me share a few thoughts with you, Creative Heroine — to keep you creative!creative!

1.  AMASS THE IDEAS: They write their ideas down all the time, whenever they come and as inconveniently as they may come (for me it was 5am the other morning while I was still 80% asleep). They write them on post-its, inside journals that sit inside purses, on cocktail napkins, wherever they are and, again, ALL THE TIME. Are you making sure to write down most of the exciting phrases or ideas that come as they come vs. letting them go as soon as they came?

Note: So we’re clear, the one thing people who have great ideas don’t do is fear that if they don’t write them down, that they’ll lose that idea or lose period. You don’t want to write your ideas down for fear you might lose them, but you do want to write them down because like all idea babies, you value them and want to, when you’re back in a quiet space, sit with them to determine if they’re viable and/or lucrative, adding to your joy as they simultaneously are wildly relevant to your clients. 

You may already be writing down your ideas, but, could you plan for it better — like, putting a tiny journal inside each purse, inside your car and possibly even taking out your voice recorder or use the voice memo feature on your smartphone to record the ideas as they come? [There’s something special that happens when you allow your voice and spoken word to talk about an idea vs. solely ever allowing your hand and the written word to do it. Try it! I’ve found using my voice a beautiful way to expand on an idea or continue to gain clarity on it].

2.  MAKE IT A PRACTICE: Next, people who seem to (and do) always have great ideas for their businesses and, generally, great ideas for how to increase the joy in their daily lives actually make it a point to write a few ideas down per day. In other words, they fold “idea generation” as part of their work day.

Making it a “get-to-do” each day, as in, specifically making it a habit, say, during or after a gratitude practice or meditation proves to be ultra-supportive to your most popular idea creation as well. See about making it a point to open the journal each morning or every few days, even, and motivate yourself to think up a few that you’re crazy about (no rules except for you have to be wild about it).

If above in #1 you were allowing yourself to be a channel of sorts, #2 is about using the intellectual part of you to strategize and plan a bit around what your best ideas may be for upcoming programs, events, articles, talk ideas etc.

The combination of intuition and flow and brainstorming and strategizing or planning makes for a well-rounded business and creative idea machine ~> YOU.

IMPORTANT: Writing ideas down that spontaneously come AND making it a point to sit and actually generate ideas on-the-spot keeps us in creation mode, something our businesses and livelihood depend on ~ consistent creation!

The benefit of the two ways shared above is that you are telling yourself (and building a muscle memory) that is all about creating in alignment, on-brand idea babies…this is what brings clients in droves. The more refined the innovation or idea generation gets the larger your impact. 

And lastly…

3.  MOVE AFTER THEM SWIFTLY: Use them or lose them. As mentioned in #1, we don’t want to feel like we are in fear of losing our ideas. That’s still true. In fact, we want to be in abundance around them — think to yourself: “There are more coming every day and better and better ones to support me in my wildest dreams!” In fact, the best one is yet to come in 5, 4, 3, 2, 1 (insert smile).

Stay in the magic of it, but, remember this: writing them down or thinking new ones up and never following through on them, IS cause for losing them and maybe worse, losing out on the momentum gained and practice gained in being an idea machine that not only downloads and thinks of ideas, but of ideas that she consistently puts into practice!

In other words, the more we honor that ideas are coming to us for a reason (ahem, for us to DO something with them), the more they WILL continue to come and the more refined and the better the ideas will be (I’ve seen this to be 150% true in my life and business).

Follow your best ideas (as many as you have superhuman or super entrepreneur manpower for) vs. allowing them to come in and fade away. Tell and show yourself (and your ideas) that you are listening and that you are grateful for the life and energy they continue to bring to you and your life.

I see you, Creative Heroine, and know you can’t turn it off. Now it’s just a matter of truly getting out there in creation mode around them so they grow your business and GROW your clients.

In other words, that’s the whole point, right — to give your clients crazy results, growth and transformation?

Enjoy your business, enjoy your life!

Life is good,


Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. I’m doing weekly live-streams over on the MG Facebook business page (are you and I connected there?) and I will also begin doing special shares just for the Creative Heroines part of my free Facebook group:
If you’re not already part of the group, come join us!

Sell Them What They Want, Give Them What They Need” EXPLAINED

I sent this quick drawing to my client the other day as I was en route to Yosemite (can you believe I’ve never been!?) and I realize that it might also help you, so here it is!

If you’re confused as to what to sell (or what *will* sell) and how to actually also do the work you actually LOVE, this is how.

Though I’m oversimplifying, this exercise or example will help you begin to settle on what you’re hanging the OPEN sign of your business for (think tangible outcome/solution!) and what you’ll then also, in essence, over deliver around and actually give them once they walk through the door (think all the intangibles you love to truly go deep into that also ultimately support your clients in getting where they need to be!).

The whole sell them what they want and give them what they need thing.


The door or portal people will walk through is for 1) something tangible and 2) for something that solves one of their most urgent problems (this target is whom you may call your “profitable target market”).

Let’s workshop this now:

What’s your most tangible solution that BOTH solves an urgent (key word) problem that someone is willing to invest in right now?

Write it and draw it out now.

Even if you don’t love the answer, stay with me…

My tangible is logo work and tagline creation (but, like you, I would never just want to do logo work and tagline creation — I have so much more experience and expertise to share) SO I offer much more…BUT, I don’t confuse my messaging or marketing with trying to sell it all.

My specialty is branding and that’s what I sell most often. That’s my portal. Clients know they need this problem solved and solved immediately.


Now, once we’re working together on their movement’s overall message, tagline, logo etc. I give them all that I am truly about ~ I support them in coaching around mindset and their energy, around redefining motherhood and balance, help them with their schedules and other additional intangibles such as confidence. In other words, success coaching topics.

Let’s workshop this now:

What intangibles (or tangibles) that may or may not be your ideal clients’ pressing problem (that they know of anyway!) do you give once they’re seated in your home? In other words, as they are working with you?

Write it and draw it out now.

Focus on what they need to solve first (in other words, hear first). Then and only then, decide on the plan for how you’ll also give them what they need (all the extra support you’re amazing at and that will only support them to greater heights). 

Start with as much of the tangible as you can!

Then, once they’re through the door you can open up your bag of tricks and give them support around more. Knowing you, MUCH more. 🙂

Here’s another way of saying it —

If of everything you have great knowledge in, nine out of 10 clients want support around stress management (in other words, that’s what your client was most excited by fixing and willing to invest in), you’d give them that support and do it amazingly well. Clearly. 🙂

Then, once you were working together, you could then add specific opportunities to also work on the topics of self-esteem and confidence, explaining how they align and connect to their initial pressing problem of stress.


Your soul’s work CAN be done, you simply must do it where you’re taking the immediate issue off the table.

Said yet another way —

The more you help clients alleviate the pressing thing weighing on their minds, hearts and bodies, the more space they’ll have (and you’ll have!) to do the work that you know, without a shadow of a doubt, is your soul’s work.

Win. Win. WIN.

Enjoy your business, enjoy your life!

Life is good,


Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. The Success Mastermind focused on the 360-degree up level of each part of your business and landing inside one audacious goal is back!

We start in October. Stay tuned to this space for the daring details.