“Gurus” (& Old School is the New School)

I want my online business and virtual programs to feel like my business did back in 2001 when I started my business ~ warm, filled with unexpected generosity and with lots of human touch  –  in other words, high-touch and high-tech. After amassing creative ideas that have worked over the years, I’m ready to teach the ideas for you to use in your programs… 

~ Michelle Ghilotti

Dearest female entrepreneur who refuses to do anything that makes her feel out of alignment in business or life and dares to keep as much human contact in her services as possible (even when she thinks she should become even more virtual). 

As many recent articles have shared, the future of online business is offline…..
A M E N.

Anyhow, if you’re curious about that line or feel resonance to it, this letter and HIGH TOUCH experience is for you… (plus a special gift to come to my home as my gift to you!!)…

I know you desire to grow your revenue and prosperity in the online world in a unique way  – I am you and I am with you.

I wanted it as badly back in 2001 when I started my business (with no internet marketing in sight!) and still when I started online in 2010 –>> realness, integrity and (online or virtual) programs that value humans, human touch and, therefore, finding ways to help their clients get the wild results they want while feeling wild about delivering that program.

If you’re anything like me, I resisted and didn’t enjoy delivering my first online programs as much as I could have because it felt so distant and, worse yet, the marketing to get me there felt less than desirable to my soul (more on that in another sharing…). 

Starting out seven years ago in the online world (out of my 16 total in business), I wanted to feel good about learning the ins and outs of online business (yet it didn’t always feel that way) and a few years in, I decided to start taking it into my own hands. I wanted to create a new way that joined what worked in the online space and what worked in my soulful space…

I am my only guru.

Five words: You are your only guru.

Sure, the gurus, coaches and mentors that I have hired over the years privately (not in group programs) and paid tens of thousands of dollars to taught me AMAZING things about online marketing (I still use some of these ideas or strategies today), however, just as in 2005 when I knew I needed to bring more of me into my brand expression, I also knew around 2013 that I needed to (also) forge my own path…

Just as they had created their own path and their own revolutionary ideas, you and I can (and will) create our own.

Your new mantra: I will and can create my own revolutionary ideas around how to do online marketing and serve my ideal clients inside virtual programs.

I’ll cut to the chase —

We are high touch entrepreneurs.
We value HIGH TOUCH. Open letter with objections discussed,
We value REAL.
As do our clients.

So, we need to ask more from ourselves and from our creativity in terms of infusing what’s needed inside virtual programs so they feel like anything but!

I’ve finally created a program I’ve been preparing for, it feels like, for the better part of 16 years and I’m giddy and proud (almost as giddy and proud that I get to also host you at my home in a free LIVE business retreat event here) to tell you that there’s nothing like it:
(the first 15 women to register receive two deep
dive additional classes to go into your specific program)

Here’s a look at what we will be covering in each class:

After Class 1, you will leave with —

  • YOUR HIGH TOUCH COMMITMENT:  We can’t start anything without a commitment and devotion…the perfect setup for a program like HIGH TOUCH.
  • RESEARCH TO BACK IT UP & THE PSYCHOLOGY OF HIGH TOUCH: The latest research around how the future of online is offline (and thinking like an event or wedding planner with a little bit of Maslow’s Hierarchy of Needs to keep it interesting)). Humanity Surprise Do inside groups what you’d do outside of them (surprise/delight, like you’re putting on the best event ever).
  • WHAT HIGH TOUCH IS & ITS CONNECTION TO WEALTH: What high touch is and what wealth has to do with it… Wealth is an exchange of money so let’s decide what your energy will look like here (and what boutique is) (send them a letter or card and chocolate).
  • WHY HIGH TOUCH and the comparison of low touch programs.
  • WHAT FEELING IS THE ATTRACTION MEANS and how this is connected to the High Touch movement as well as your branding.
  • THE STEP-BY-STEP/THE ROADMAP: What it takes to create a virtual/online program. In other words, the step-by-step (let’s go through the couture checklist, baby!)
  • THE MINDSET & ENERGY NEEDED: The mindset needed to produce high touch every time, no matter how much your online business grows (as much as this course is about the step-by-step of creating your first or second course), it’s also very much about shifting your mindset from here forward to allow you to create moving, creative programs that stand out).
  • A LOOK AT YOUR BUSINESSES GROWTH STRATEGY: In other words, clarity for on the vision of the kind of business you truly want to create (you can make the money you want building a high-touch business…) 
  • PURPOSE: Your purpose, high-touch purpose statement and 500 vision…
  • CLARITY ON IDEAS: Your list of five program ideas and thoughts around choosing either a four to eight-week program that is considered a “jumpstart” program and why this is helpful.

After Class 2, you will leave with —

  • HIGH TOUCH PRINCIPLES/PRIORITIES or METHOD: Knowing the High Touch Principles is important as they will then help us understand what we might want and need do inside each and every virtual program in order to make sure it’s high touch, high engagement…in other words, highly human and results-based!
  • HIGH TOUCH BOUNDARIES: Determining your High Touch boundaries (if we have the principles as guiding lights, we must also have our boundaries in place)…
  • THE CONNECTION OF HIGH TOUCH WITH SPIRITUALITY: What spirituality and your multi-passionate ways have to do with being High Touch (love this!)
  • A REVIEW ON IDENTITY:  A review of your identity, or, in other words, your brand personality. It’s key for a high-touch program.
  • THE HOW TO CHOOSE CHECKLIST: How to choose the program that is the next best one to invite people into…there’s a strategic “formula”.
  • AN UNDERSTANDING AROUND YOUR SIGNATURE PROCESS: Signature Process Clarity (the 3-8 steps or, in other words, the 3-8 modules or weekly breakdown for your chosen program).

After Class 3, you will leave with  – 

  • TOP THINGS I LEARNED WITH MENTORS LIKE GABBY BERNSTEIN that she didn’t even know she was teaching me about being high touch…
  • RECOMMITTING TO YOUR “MESS” OR, IN OTHER WORDS, INCLUDING STORY WITHIN EACH WEEK OF YOUR PROGRAM: Language (and story!) has so much to do with creating high-touch so let’s dive into it! 
  • WHAT TO INCLUDE IN EACH PROGRAM TO MAKE IT HIGH TOUCH which means what free/freemiums have to do with it and what else to include each and every week to ensure your clients get the results they want and also ensure that your program stands out from the rest (I will share with you the experiential or the “behind-the-scenes” videos I do and why this has increased the high touch feel of my programs and the engagement with my clients).
  • THE FEATURES OF YOUR PROGRAM or in other words your timing (let’s reverse engineer –  I’ll explain what “the best story is told backwards” means), the goal for the # of people you want in the program, the length of the program, the bonuses, the # of trainings or Q&As per week, etc…
  • PRICING SUPPORT: How to price your new and improved high-touch program. 

After Class 4, you will leave with —

  • REVIEWING THE PROGRAM YOU’VE CREATED with all the elements and principles we laid out earlier on.
  • A REMINDER AND HOW-TO AROUND REVERSE ENGINEERING as well as fillable calendars to assist you in the top tasks you need to cover off on.
  • A REVIEW ON SALES PAGES & VIDEO MARKETING: Oh yes, this must be high touch as well!
  • THE TRUTH ABOUT “THE LAUNCH” (and the masculine vs. feminine energies needed to make it happen and rock out your LIVE class).

In short, get ready to have your cashmere socks knocked off.

Let’s keep the human touch in and through your business?

Let’s be and grow the new generation of high touch entrepreneurs and, in many ways, this human touch revolution!

Check out the class features and all the other goodies in store on the web page, the most techie thing about this HIGH TOUCH program! 

Enjoy your business, enjoy your life!

Life is good,

Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. By joining us in HIGH TOUCH, in November, beyond having completed your next virtual program with all the high-touch strategies and ideas I’ll be sharing with you, you’ll also be making a weekend of it in Los Angeles while attending my business party retreat here at my home (my gift to you). Don’t worry, for those who cannot make it, we will livestream it so you get the benefit(s).

Join us I am not totally sure what my cap will be in this business retreat event, so, if learning this information is resonating with you, register now to ensure your spot on my couch.  đź™‚

p.p.s. For those of you applying for the Success Mastermind, HIGH TOUCH is included in your tuition. 

PAID for being YOU (livestream recording for you)

Be you and welcome ease and flow.

Enjoy your business, enjoy your life!

Life is good,

Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. Your business needs more of you. Create your first (or second) virtual program (the step-by-step) with playfulness, ease and with the added human touch. The business world needs more of it with

The Mask Continues to Come OFF (My Video from Milan)

And the mask continues to come off…

I’m in Milan and have an important message shared on my personal page yesterday — this has been learned and re-learned through my hospice work and through multiple expat living experiences…

You can watch it HERE or by clicking the image above.

…what if we all…

Chose the very things
Where we could bleed to the edges — our truest edges? 

Let’s do it now — for freedom…for joy. 

Create your brand of woman. 

Enjoy your business, enjoy your life!

Life is good,

Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. Did you check out High Touch, launched a couple days ago!? The Uber creative and supportive program that will teach you the step-by-step of creating your first or (second or third) virtual program that feels like anything but (plus the free business retreat party that comes with at my home?):

What I BIRTHED! (hint: High ____)

I can hardly contain my excitement about my latest creation that is going to support you in creating your first (or second — or third) virtual program (!) with a twist ~> a virtual program that brings high touch or, in other words, the human touch back which, as you may have felt, is something so needed in the online industry today.

We launched the High Touch program a couple days ago and, in many ways, the high touch revolution which says that you can grow and you can be successful online by creatively delivering the programs…

Though my “portable” or online business continues to grow, it’s a MUST for me to keep a high-touch feeling inside each one. In other words, where it doesn’t feel like a virtual program. (It doesn’t have to feel like a virtual program).

I know for me, prioritizing this very thing — and not a small thing — as well as coming up with the creative ideas inside every program or service for 16 years (and now the 6.5 online) has absolutely supported my consistent six-figure success each year and, as importantly, has made me the happiest in business and in ONLINE business.

This is the thing I’m most proud of that I’ve created inside the virtual or online arm of MGI…

Being more HIGH TOUCH (along with being HIGH TECH) in my business has created an engagement, multiple repeat clients every single month and a joy inside my business that I would have never felt or had if I had just followed what the online gurus said about how to go about it and still how I see so many people going about “online marketing.”

And in the growing competition, the truth is we all need to learn how to create virtual programs that feel like anything BUT. We need to create highly creative, highly connection-oriented programs.


I won’t be so bold as to say the following program is revolutionary, but it IS going to revolutionize your business. It did mine…

Ok, maybe it is revolutionary…high touch and high tech!

Enter HIGH TOUCH where you receive the step-by-step to creating your first (or second or third) virtual program AND THEN also receive after that, the strategies and creative ideas exactly what to infuse to that feels like anything but.

This means:

  • Clients raving about their wild results and how much fun they had learning your material
  • You selling out programs faster because you’re known for these extra touches
  • Keeping the human touch in your business as you continue to grow
  • That said, you enjoying delivering the program(s) built in this way WAY more
  • Speaking of enjoying yourself more, it also means creating a space where high tech meets high touch proving to yourself that there WAS a way to do it your own way!!

This is for you if you…

— Want to grow a business that is known for the way it cares for its clients, its creativity inside all her programs and results that are only increased because of the way human touch is prioritized…

— Desire the online arm or portable nature of your business WITHOUT losing being about people and about the human touch you have always loved and know is important (I’m with you!)
— Shy away from creating just another “virtual program”…especially if it feels flat or like you’re not truly expressing yourself, your creativity or your value or passion of connection and relationships…
— Think it a thrill to be part of something like a HIGH TOUGH REVOLUTION – you know that our humanity desperately needs it!

— Squeal at the thought of learning about online business through a HIGH TOUCH lens (16 years of entrepreneurship experience and 6.5 in the online space, all while building a six-figure business that I don’t just love running and growing but feels like a piece of my heart…)

I’d love to pass this and so much more to you
through this HIGH TOUGH

**check out the business retreat party you’re
also invited to at no-cost to you**

And whether this is your first virtual program, second or third (or more!), I will walk with you, take you by the hand if that’s what you need and show you how to create your program and, most importantly, how to add all the HIGH TOUCH back into it…where in the online world it feels that it’s being taken out, we’re going to put IT back in…



*Reserve your spot to be considered one of the first 15 who will receive the business retreat party and two additional classes to 1) get you clear around the marketing for your virtual program and 2) around consistent messaging tips needed to fill your program(s). 

If you only have two minutes, make sure you don’t miss scrolling down to check out the class material. Good stuff. 

And, again, come party with me in LA…well, specifically, this is a business retreat party on November 11th!There is no cost for this event. High touch, baby, high touch.

Investment for HIGH TOUCH: It’s so ridiculous that I want you to go to the page to have your fall-to-the-floor moment. 


You can do much more in your online business or online business arm than you may realize (but that I know you feel).

RSVP by joining HIGH TOUCH soon before the first 15 spots go. I want you to get to come to LA!

Enjoy your business, enjoy your life!

Life is good,

Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. Become one of the “inner circle” ladies (first 15) and you’ll reserve your spot in both the program and in the business retreat party here in LA in November: