“Gurus” (& Old School is the New School)

I want my online business and virtual programs to feel like my business did back in 2001 when I started my business ~ warm, filled with unexpected generosity and with lots of human touch  –  in other words, high-touch and high-tech. After amassing creative ideas that have worked over the years, I’m ready to teach the ideas for you to use in your programs… 

~ Michelle Ghilotti

Dearest female entrepreneur who refuses to do anything that makes her feel out of alignment in business or life and dares to keep as much human contact in her services as possible (even when she thinks she should become even more virtual). 

As many recent articles have shared, the future of online business is offline…..
A M E N.

Anyhow, if you’re curious about that line or feel resonance to it, this letter and HIGH TOUCH experience is for you…

www.michelleghilotti.com/hightouch (plus a special gift to come to my home as my gift to you!!)…

I know you desire to grow your revenue and prosperity in the online world in a unique way  – I am you and I am with you.

I wanted it as badly back in 2001 when I started my business (with no internet marketing in sight!) and still when I started online in 2010 –>> realness, integrity and (online or virtual) programs that value humans, human touch and, therefore, finding ways to help their clients get the wild results they want while feeling wild about delivering that program.

If you’re anything like me, I resisted and didn’t enjoy delivering my first online programs as much as I could have because it felt so distant and, worse yet, the marketing to get me there felt less than desirable to my soul (more on that in another sharing…). 

Starting out seven years ago in the online world (out of my 16 total in business), I wanted to feel good about learning the ins and outs of online business (yet it didn’t always feel that way) and a few years in, I decided to start taking it into my own hands. I wanted to create a new way that joined what worked in the online space and what worked in my soulful space…

I am my only guru.

Five words: You are your only guru.

Sure, the gurus, coaches and mentors that I have hired over the years privately (not in group programs) and paid tens of thousands of dollars to taught me AMAZING things about online marketing (I still use some of these ideas or strategies today), however, just as in 2005 when I knew I needed to bring more of me into my brand expression, I also knew around 2013 that I needed to (also) forge my own path…

Just as they had created their own path and their own revolutionary ideas, you and I can (and will) create our own.

Your new mantra: I will and can create my own revolutionary ideas around how to do online marketing and serve my ideal clients inside virtual programs.

I’ll cut to the chase —

We are high touch entrepreneurs.
We value HIGH TOUCH. Open letter with objections discussed,
We value REAL.
As do our clients.

So, we need to ask more from ourselves and from our creativity in terms of infusing what’s needed inside virtual programs so they feel like anything but!

I’ve finally created a program I’ve been preparing for, it feels like, for the better part of 16 years and I’m giddy and proud (almost as giddy and proud that I get to also host you at my home in a free LIVE business retreat event here) to tell you that there’s nothing like it:

www.michelleghilotti.com/hightouch
(the first 15 women to register receive two deep
dive additional classes to go into your specific program)

Here’s a look at what we will be covering in each class:

After Class 1, you will leave with —

  • YOUR HIGH TOUCH COMMITMENT:  We can’t start anything without a commitment and devotion…the perfect setup for a program like HIGH TOUCH.
  • RESEARCH TO BACK IT UP & THE PSYCHOLOGY OF HIGH TOUCH: The latest research around how the future of online is offline (and thinking like an event or wedding planner with a little bit of Maslow’s Hierarchy of Needs to keep it interesting)). Humanity Surprise Do inside groups what you’d do outside of them (surprise/delight, like you’re putting on the best event ever).
  • WHAT HIGH TOUCH IS & ITS CONNECTION TO WEALTH: What high touch is and what wealth has to do with it… Wealth is an exchange of money so let’s decide what your energy will look like here (and what boutique is) (send them a letter or card and chocolate).
  • WHY HIGH TOUCH and the comparison of low touch programs.
  • WHAT FEELING IS THE ATTRACTION MEANS and how this is connected to the High Touch movement as well as your branding.
  • THE STEP-BY-STEP/THE ROADMAP: What it takes to create a virtual/online program. In other words, the step-by-step (let’s go through the couture checklist, baby!)
  • THE MINDSET & ENERGY NEEDED: The mindset needed to produce high touch every time, no matter how much your online business grows (as much as this course is about the step-by-step of creating your first or second course), it’s also very much about shifting your mindset from here forward to allow you to create moving, creative programs that stand out).
  • A LOOK AT YOUR BUSINESSES GROWTH STRATEGY: In other words, clarity for on the vision of the kind of business you truly want to create (you can make the money you want building a high-touch business…) 
  • PURPOSE: Your purpose, high-touch purpose statement and 500 vision…
  • CLARITY ON IDEAS: Your list of five program ideas and thoughts around choosing either a four to eight-week program that is considered a “jumpstart” program and why this is helpful.

After Class 2, you will leave with —

  • HIGH TOUCH PRINCIPLES/PRIORITIES or METHOD: Knowing the High Touch Principles is important as they will then help us understand what we might want and need do inside each and every virtual program in order to make sure it’s high touch, high engagement…in other words, highly human and results-based!
  • HIGH TOUCH BOUNDARIES: Determining your High Touch boundaries (if we have the principles as guiding lights, we must also have our boundaries in place)…
  • THE CONNECTION OF HIGH TOUCH WITH SPIRITUALITY: What spirituality and your multi-passionate ways have to do with being High Touch (love this!)
  • A REVIEW ON IDENTITY:  A review of your identity, or, in other words, your brand personality. It’s key for a high-touch program.
  • THE HOW TO CHOOSE CHECKLIST: How to choose the program that is the next best one to invite people into…there’s a strategic “formula”.
  • AN UNDERSTANDING AROUND YOUR SIGNATURE PROCESS: Signature Process Clarity (the 3-8 steps or, in other words, the 3-8 modules or weekly breakdown for your chosen program).

After Class 3, you will leave with  – 

  • TOP THINGS I LEARNED WITH MENTORS LIKE GABBY BERNSTEIN that she didn’t even know she was teaching me about being high touch…
  • UNDERSTANDING THE IMPORTANCE OF LANGUAGING TO CREATE A HIGH TOUCH ATMOSPHERE…
  • RECOMMITTING TO YOUR “MESS” OR, IN OTHER WORDS, INCLUDING STORY WITHIN EACH WEEK OF YOUR PROGRAM: Language (and story!) has so much to do with creating high-touch so let’s dive into it! 
  • WHAT TO INCLUDE IN EACH PROGRAM TO MAKE IT HIGH TOUCH which means what free/freemiums have to do with it and what else to include each and every week to ensure your clients get the results they want and also ensure that your program stands out from the rest (I will share with you the experiential or the “behind-the-scenes” videos I do and why this has increased the high touch feel of my programs and the engagement with my clients).
  • THE FEATURES OF YOUR PROGRAM or in other words your timing (let’s reverse engineer –  I’ll explain what “the best story is told backwards” means), the goal for the # of people you want in the program, the length of the program, the bonuses, the # of trainings or Q&As per week, etc…
  • PRICING SUPPORT: How to price your new and improved high-touch program. 
  • HOW TO KEEP YOUR ENERGY HIGH FOR HIGH TOUCH ah, very important…
  • HOW TO INCORPORATE A SERVICE OR CHARITY ELEMENT INTO EACH PROGRAM which increases our high touch in a HUGE WAY.
  • RUN OFF IN JOY AND CLARITY TO CREATE YOUR 4-8 WEEK PROGRAM.

After Class 4, you will leave with —

  • REVIEWING THE PROGRAM YOU’VE CREATED with all the elements and principles we laid out earlier on.
  • THE HOW AROUND TO COME TO YOUR TOP 3-5 NAMING IDEAS.
  • A REMINDER AND HOW-TO AROUND REVERSE ENGINEERING as well as fillable calendars to assist you in the top tasks you need to cover off on.
  • A REVIEW ON SALES PAGES & VIDEO MARKETING: Oh yes, this must be high touch as well!
  • AN UNDERSTANDING AROUND HOW TO CREATE DISCOVERY SESSIONS & SALES CALLS IN A HIGH TOUCH WAY.
  • REVIEWING HOW TO REPEAT THIS HIGH TOUCH PROCESS again and again, xo
     
  • THE TRUTH ABOUT “THE LAUNCH” (and the masculine vs. feminine energies needed to make it happen and rock out your LIVE class).

In short, get ready to have your cashmere socks knocked off.

Let’s keep the human touch in and through your business?

Let’s be and grow the new generation of high touch entrepreneurs and, in many ways, this human touch revolution!

Check out the class features and all the other goodies in store on the web page, the most techie thing about this HIGH TOUCH program! 

Enjoy your business, enjoy your life!

Life is good,
michelle-black-sig-md-light

Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. By joining us in HIGH TOUCH, in November, beyond having completed your next virtual program with all the high-touch strategies and ideas I’ll be sharing with you, you’ll also be making a weekend of it in Los Angeles while attending my business party retreat here at my home (my gift to you). Don’t worry, for those who cannot make it, we will livestream it so you get the benefit(s).

Join us www.michelleghilotti.com/hightouch. I am not totally sure what my cap will be in this business retreat event, so, if learning this information is resonating with you, register now to ensure your spot on my couch.  :-)

p.p.s. For those of you applying for the Success Mastermind, HIGH TOUCH is included in your tuition. 

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