Author Archives: Susan Lucibello

A mantra/momtra you can use in business or in life (and another personal story)…

Speaking at the dedication ceremony on November 13th

Today, I wanted to share something with you that I shared with friends on Facebook yesterday. Though it's not about the how-to of branding , it IS about expression (or, more specifically, we could say it's a show OF authentic expression that I'm a stand for, for all women), and that's something, of course, that connects you and I — the desire and 'how-to' of authentic expression in business and in life.

Ah, music to my ears…

In light of the recent tragic goings-on around the world, I also believe the expression below appropriate to share with you, my community of Creative Heroines, because you are a woman devoted to continuing to move more gracefully from problem to solution, in hopes ofexpressing more of who you really are. And, really, that's what my personal story genuinely has baked into it.

You stand for your authentic expression and solutions in business and life, and I proudly stand with you! (Thank you for being you).

I intend for the sharing to do three things:

1) Energize you to share more of you really are (People engage and connect with you (the real you), long before they engage with your products and services).

2) To support you to step even deeper into gratitude, the thing that can support you to land smack dab in the middle of your greatest business and life vision quicker, and with a lot more joy.


3) Allow you to see that the personal is professional and the professional is personal. Remember that what you make the opportunity for in your business, you also create in your life, and vice versa…what you make room for in your life, you also continue to nurture in your business…



On Friday the 13th, my high school's art building was named after my brother and one of the studios inside was named after my Mom.

It was a beautiful afternoon, fitting for two creative souls.

Before sharing my thoughts and a blessing I was asked to give, they handed me the microphone that had just worked outside. Only this time it didn't work.

I joked that my Mom never needed a microphone to share what she wanted, believed or felt and we laughed. In many ways, it was fitting that I didn't have or need a mic either. (Infinite love + gratitude, Mom).

As usual, I went off piste from what I had written for a bit, and part of what came before heading into the blessing, was this…

About 30 minutes after my Dad called that July morning to give me the very unexpected news that she was gone, I was back home from dropping Nolan off at Summer camp.

Sitting at the dining room table, I wailed. After I caught my breath, I grabbed a piece of red paper and a pen, my version of Kleenex and the thing that, for me, most appropriately holds the overflow of emotion…

The very resilience and inner strength my Mom exhibited in her 57 years, I shared with the 60+ people in attendance, was the very thing that in that moment moved me to start writing everything about her I was most grateful for. I wrote until I couldn't write any more, a pouring out and a swimming in the truth of all that still existed.

I continued…

I wrote what I was most grateful to her for and I also wrote what I was grateful to have created alongside her, particularly over the last nine months (our relationship had grown another set of brand new, beautiful wings).

As we head into Thanksgiving, one of those days we can create in the every day, I am evermore aware that what has made way for my healing, more and more, is this: the looking inside of myself, and outside too, both left and right at all there still is, and at all they have left behind in me that will stay with me for my forever.

It's mighty — and so is gratitude.

Life-giving and life-affirming, just as one of the mantras/momtras included in a new workbook to clients beautifully states, "The more gratitude I feel, the less it hurts, (repeat at least 3x)."

And that's the real blessing.

The more gratitude we feel, the less it hurts.

Enjoy your weekend, Creative Heroine and may your your greatest freedom, healing and the biggest expression of you in business and life lie in your honesty and heart.

Transparency truly is the bridge to connection.

Speak with you soon…

Life is good,


The lessons given at my 2-day retreat (INSIDE)

Today I leave for a week to Cannes, France and I’m counting my blessings. (And though I’m definitely excited for the holiday/trip, counting my blessings has actually very little to do with leaving to Cannes, France for a week). 🙂
I’m on a high coming off of a two-day retreat with the Mom Mogul Success Society Mastermind. My clients and what happened at the retreat has completely energized me.

When you do what you love, it energizes you.


What a powerful two days of working on that which helps us to quantum leap in business and in life.

If you would like to quantum leap into your greatest revenue or brand expression potential, I trust hope the following will support you…

How to Claim Your Next Quantum Leap (7 soundbites)

1. Get still. In order to richly evolve a part of us or a part of our business, we must first get still. Getting still enables us to hear and therefore get clear around what we truly want, not what society or others want for us. Once we know what we really want, we can then work our actions, schedule and habits in alignment with those desires. To experience dramatic change, we must be relentless in staying true to our authentic nature and desires.

2. Letting go, not over-thinking. The more we let go of that which weighs us down, the more we can soar.

She let go. Without a thought or a word, she let go.
She let go of the fear.  She let go of the judgments.  She let go of the confluence of opinions swarming around her head.  She let go of the committee of indecision within her. 
She let go of all the ‘right’ reasons. Wholly and completely, without hesitation or worry, she just let go. She didn’t ask anyone for advice. She didn’t read a book on how to let go. 
She didn’t search the scriptures. She just let go.  She let go of all of the memories that held her back.  She let go of all of the anxiety that kept her from moving forward. 
She let go of the planning and all of the calculations about how to do it just right.
She didn’t promise to let go. She didn’t journal about it. She didn’t write the projected date in her Day-Timer. She made no public announcement and put no ad in the paper. She didn’t check the weather report or read her daily horoscope. She just let go.
She didn’t analyze whether she should let go. She didn’t call her friends to discuss the matter. She didn’t do a five-step Spiritual Mind Treatment. She didn’t call the prayer line. She didn’t utter one word. She just let go. No one was around when it happened. There was no applause or congratulations. No one thanked her or praised her. No one noticed a thing. Like a leaf falling from a tree, she just let go. There was no effort. There was no struggle. It wasn’t good and it wasn’t bad. It was what it was, and it is just that. In the space of letting go, she let it all be. A small smile came over her face. A light breeze blew through her.
And the sun and the moon shone forevermore.
~ Rev Safire Rose
3. Authentic Passions. Get as swept up by passion and the devotion for what you do or are offering, as you do the vision of the dollar amount you want to make. Get to know your purpose, your why, and tune into it every single morning before you start thinking about what (the money). The money will come if you honor the depth behind the business.
4. A Miraculous Mindset. It's all true. When we change our thoughts, we change our life. Find the energy you need to push towards that next quantum leap by choosing thoughts that feed you. And, as connected, resist the urge to judge everything that happens in or around you. Judging if something is good or bad depletes us of our life force energy. Drama isn't good for business but daring is…dare to joy more and judge less.
5. Leadership. Accepting your loving leadership or teacher role (we're all here to teach something!) will support you to not only experience the quantum leap you so desire but to “hold” the position once you’re there. Give greatly and remember that being a leader is not about being perfect but more about being human and infusing heart into all you do.
6. Brand Expression. Your brand, the “container” that supports your audacious revenue goals is another all-important element. Being out there consistently with one message and one message only does wonders to experiencing the quantum leap we desire.
7. Revenue Expression. When we are able to create an environment inside of us that not only knows how to create income on demand but that, most importantly, knows her worth at a deep level (hello, abundant wealth/money mindset), we are able to create offerings of true value for those who need them most. Win-win. It's a beautiful thing when you know your worth and you express it by creating offerings that help others experience theirs.

Short and sweet for now, Creative Heroines, because I leave for my flight soon!

Ready, set….leap.

Enjoy your business, enjoy your life!

Life is good,





p.s. Can't wait to quantum leap ~ to soar ~ with you in the MMSS six-week program: