Author Archives: Susan Lucibello

A Mom & Changemaker (Mom Mogul Mastermind)


You are the X and the O ~ the nucleus ~ of a little world called your family.

As a woman with a few missions in this life, you are also the lead creative and soulful support to all those you serve with your products and services in the movement you call your business.

The next boutique business mastermind for conscious moms who desire to move forward on their one (1) audacious goal in 2016/2017 and, in the process, meet more passion, purpose and prosperity is launching after the Summer months.

Dance onto the Mom Mogul list and stay in the know…

X O:

Enjoy your business and enjoy your life! 

Life is good,





The Art of DOING MORE (Branding Retreat photo in Beverly Hills)

[Photo by Ashlee Wilson Dephillippo]

Let's make a living and have a life.

That's what this fun, let loose on Rodeo Drive in Beverly Hills photo after The Branding Retreat brand tour reminds me of.

I couldn't wait to share it and the following thoughts after hearing my business answering machine yesterday afternoon, as I was on the other side of the house, sing: "…in the meantime, enjoy your business and enjoy your LIFE."

Why don't we!

Let's enjoy this life.

Most of us got into entrepreneurship for time and creative freedom and to blow the doors off the cap on our income…we can make as much or as little as we want. Terrifying for some, which I understand and invigorating for others, which I also relate to.

And, during all the GO of making things and making shift and growth happen, there must be moments of ah, REST. Collaboration, teamwork, boundaries, scheduling and honoring the harvest invites this rest and stillness and keeps them around for as long as you need to.

It's exactly what the entrepreneurial, creative spirit inspires…the choosing of our own mountains, of bigger projects and of staying outside our comfort zone.

And, what many of us don't do nearly as often is nurture that spirit…

Nurture your spirit.

Just as growth, strength and the right 'move that next mountain' muscles come during rest after tough workouts, so, too, do they come in business.

As the world outside of us experiences seasons (ok, minus LA), you need that season of harvest and these magical me moments to assist the support soil (soul) to grow even richer nutrients (what great success begs for ~ richer nutrient-rich soil/soul).

Celebrate the harvest you've worked for, honor the fruits of your labor and sit for a while admiring the growth and goals met.

You want sustainable business, income and happiness?

Honor what you've done or accomplished longer than a few minutes, and celebrate.

Simmer in the thank yous.

Swim in the ecstatic echo that your creativity, planning, focus, and support helped create with or within your product or service.

Give yourself true and ample time away from it all to enjoy and be in joy. Again, not just for a morning, but in ways and for days that bring you back to self.

This is how you fill up and create not just a company or a business, but a movement and a legacy: consistently build in as much time for you as you do for your clients.

A legacy is only created when you keep it going. You can't keep it going when you're bone tired.

As much as Zsuzsa and I created and planned for The Branding Retreat to be a time of getting sh*t done (at TBR you don't leave needing to do the work, you leave with it d-o-n-e), we also wove in ritual and time for rest daily and multiple times per day (hello, yoga mornings and time by the pool to integrate or allow new ideas or clarity truly stick).

We planned it for our clients, as well as for ourselves.

We had massages the second night while at the estate and the Monday immediately after our 3.5 days of support, we spent five hours together at the spa. The last week has been an allowance of team support, of quiet, and of nurturing self.

Here are some ways to make sure you're not moving onto the next mountain, passion project, business collaboration or venture too quickly:

  • Prep and coach your team to tell you you can't work immediately following a big push (I love telling Susan this, it's one of my most favorite exchanges, though she does it so well already: "You're not supposed to be working."). In other words, allow team to support you and to do the work you've trained and/or hired them to do for you.
  • The week after a big and beautiful birthing have your supporters clear your schedule so you have larger pockets of time to hear the space between the words and feel the wind, sun or child's kiss across your face.
  • Eat well, drink lots of h2o, get great sleep and make body bliss and nurturing as important as celebration or travel time with friends or family.
  • Reflect on what you've accomplished. Write it down, share it with a friend or friends at dinner. Extra credit if you throw yourself a dinner party. When you're back home from that celebrating, smile as you connect the dots to the ultimate vision you have for your life.
  • Decide, commit and be ALL about this season of harvest. In short, decide that you're currently **in** a season of harvest (this should have been added above as #1). It's a season. You're not pausing forever, and you're also not only worthy or successful if you're being productive.

Taking this time to enjoy is, in fact, producing a power pause for self that will only pour back into your creativity, connection with others and prosperity in a way that will be felt and understood if you make it a must…something you are always doing as you do all the other things that need to be done in the business.

All of this care contributes to the alignment, clarity and personality of your brand of woman (beyond business) in a way that is uniquely power-packed and palpable.

It doesn't matter if this soul season lasts a day, a few days or a week, as long as it starts, as long as it's part of your business plan and model, and you promise to be the best enjoyer of your life there ever was, as you also enjoy your business.

In the end, your business receives five-star treatment and experiences five-star growth if, and only if, you give yourself the same five-star treatment:

Enjoy your business, enjoy your LIFE.

Life is good,





$8k BFF Rate Just For You!

Join us at The Skyline Estate for THREE full days, with brand coaching, your brand shoot, gourmet meals, fresh juices, bubbly (and more) before we close the doors on March 31st at midnight:

This is NOT the event where you will come back with the work needing to be done. You will get the work done so you can simply "plug and play" when you get home. 

This means receiving and leaving with:

  • Zsuzsa's and my branding, advertising and move industry expertise, as well as our combined 25 years experience as entrepreneurs with multiple-six figure businesses, all over three days, with the opportunity for of a lot of 1-to-1 time (for perspective, our VIP days cost $7-10k and our hourly is $500-$650).
  • Your brand photography completed (for perspective, our visual brand days cost anywhere from $5-7k).
  • Your signature process nailed down (your coaching or consulting business is built around a signature process you take your clients through).
  • Your brand story (your story is your marketing).
  • Clarity around your movement and marketing plan (your authentic marketing is the arms and legs of your brand…)
  • Your funnel and financials (any uber successful brand and female business owner has these two nailed down).
  • New partnerships, new connections and new powerhouse friends who may just end up being your "power of five" (we are the average of the five people we spend the most time with, right?).
  • Your tagline, brand titles and more…(a lot more, as it pertains to your specific goals).

To dive deeper in all the detail and everything you will receive beyond our enthusiasm, energy and expertise, dance over to

It's time you received five-star treatment for your business.

The Branding Retreat
May 12  –  15, 2016

We are committed to supporting you in creating or continuing to create your five-star business and life.

Life is good,



p.s. If you have questions, feel free to hit reply and send me a note. Don't miss out on this one-of-kind experience that closes its doors for registration on March 31 at midnight. I'd be happy to speak with you.

Oh, WOW!!! You Won’t Believe This…


Doing a little dance over here!

The 5th video of our conversation series is ready for you, and with it you won't believe this, but we are serving up THE BIGGEST glass clinking surprise!

Zsuzsa and I are taking a trip down our entrepreneurial memory lane, busting the biggest myths of our expert arena and most importantly sharing with you something truly magnificent.

We are certain you have never seen anything like this before…

Life is good,

Michelle & Zsuzsa