Author Archives: michelle

Who I Really Am (can we be honest for a sec?)

But not 
before I tell you 
who I really am 
first. . .

I get emails from women, some I know, others I don’t know, but where the theme(s) are fairly consistent.

The reason for the connection is normally a thankful response to honesty —

I could tell you I share honestly because it’s the work I’m committed to, that I support women to express themselves, to create their authentic brands, so by default I “have” to walk my talk.

The public persona thing.

But, that’s not it.

I don’t do or say anything here or anywhere because it’s good to (externally speaking) or because it makes intellectual sense– not anymore, and especially not after the last few years, with back to back losses, which have reminded me that life, with all its gorgeous opportunities to be ourselves, regardless if it’s on Facebook, at a dinner party or leading a room, can be over and without so much as a sneeze of notice.

Life is but a string of days, tough to get through and live them well if you’re living by public rules that don’t relate to the private you…cool kid rules that were created to make another happy.

Caring, personally or professionally, what someone will think or not think is the same. We each had our chance in high school to shift and change, revise and delete based on the outside, but we’ve graduated…

As much as a professional or entrepreneur (half of my friend list here are entrepreneurs) are taught that the public persona is important to create, as a branding person for 16 years after leaving the ad industry, I say it’s the opposite.

The person(a) is what’s important. What you do and who you are at home counts.
And sharing what feels right to the soul, not ego…who you are, bells, whistles, and bumps is actually the credible.

People want people as friends, as much as they want people, not brands, to help them with their problem.

Instead, they want a hand — outstretched — that says I know, I’ve been there, let me help you,

but not before 
I tell you 
who I really am
Enjoy your business, enjoy your life!

Life is good,


 Michelle Ghilotti
Couture Brand Creator & Success Coach

How To Move Fwd On Your Ideas (come out, come out wherever you are!)

That thing you keep thinking about or planning for is not going to happen until you let go of feeling like it has to be perfect.

Things become elegant, polished and/or masterful (not to be confused with perfect) after and not before, you get them out there.

Think of your job as the aerator of your ideas. They only become the best idea, the most impactful and most profitable thing — the fine wine of your long list of ideas — if they’re in touch with the elements.

This means they need to come into contact with people, with feedback from the creative process, in contact with the way you feel and with the magic that comes to meet an idea only after having started down the committed path…

Commitment turns an idea into full-fledged creativity.

Commit to your life and to a most pure, honest and inevitable success, not just by having an idea (that’s easy), but by following it 
through (that’s you).
Enjoy your business, enjoy your life!

Life is good,


 Michelle Ghilotti
Couture Brand Creator & Success Coach

HELLYES: What I Did That Was One

Another hellyes— my family (and travel and dairy free ice cream).

You know what’s a hellyes for me? Creation and creativity (following mine)…

And, as a result, this ~> The Creative Heroine Experience.

Recently, as some of you know who have already RSVP’d to the FREE event here in sunny LA, I joined together two ideas that I started working on years ago:

1. The Creative Heroine (virtual) Conversations and
2. The desire slash idea I had (last year) to gift my community a killer event that breathed new life into the coaching industry. 

Events feel like part my thing. In fact, early on, my very first client was planning and designing a 150 person event in San Francisco. 

Since then, I took a different road and didn’t keep pursuing event design but have always loved and had ideas for unique events that fit like a glove for those in attendance…

I’ve planned and executed numerous memorable events for my clients over the last 16 years…epic, day-long photo shoot days for groups of entrepreneurs, workshops here and abroad, “brand tours” across the US and abroad, mastermind retreats at my home and in Napa, VIP days at my home and abroad, not to mention, having spoken at many events, large and small.

Events and being LIVE and in person are IT ~ they have the IT factor. This doesn’t even add in the power of speaking and sharing your message.

I share this to say that it was a long road from those early days 16 years ago — the road to finally come back to a part of myself (or more of myself) realizing and re-committing to my zone of beautiful, specially curated events (and larger ones, too).

The zest and life force that comes with designing and planning all the elegant, wild and creative details that make an event truly magnificent — an outside-the-box experience that changes people because it’s truly something they haven’t seen, heard or done before in their industry or in any industry — is unprecedented. 

It gives me life. Maybe you can relate to something you’ve said “I’ll wait” to over and over again. 

I kept putting off pulling these two ideas together. And it would pain me! Why do we do that? Why do we prolong our joy?

Silly Creative Heroine (that’s speaking directly to me).

But that’s done. It’s a new dawn, for all of us in so many ways.

What’s a hellyes for you?

What do you keep putting off?

Let’s come together for the day and get to it at The Creative Heroine Experience on March 3. It’s a gifted event to say thank you and to celebrate my long run of a business, life’s work, I love and am grateful I get to engage in every day. 

Have you RSVP’d? 

Again, CHE is on March 3rd and will be bringing together award-winning creators such as world-renowned sculptors, performers and more. All here in sunny Los Angeles. Come and make a weekend out of it. 

If you’re a hellyes — reserve your seat below (space is limited):

If you’ve been following me for a while and we don’t know each other in person yet (and no matter where you live), make sure you’re in the room. 

Come give yourself a gift by being blown away by what you’re about to experience.


Enjoy your business, enjoy your life! 

Life is good,


 Michelle Ghilotti
Couture Brand Creator & Success Coach

p.s. If you haven’t read the detail about the event, you can do so HERE. Here’s what a past client emailed me minutes after reading about The Creative Heroine Experience: “What can I say except that I am overwhelmed with emotion at seeing your email this morning.

The emotion is a reaction to the powerful, clear truth that feels as if all the work you’ve ever done and put out there has culminated into this beautiful, powerful, delicious event. 

As you know, Iso value truth, and am always striving to live more truthfully, and your truth rings so loud and so clear in this offering that it’s just freaking beautiful.

As a witness of your life and work, I want to extend my deepest gratitude and congratulations!

As a seeker of truth and self-sovereign power and deliciousness, I can’t WAIT to attend.

I love you and appreciate you and here’sto a RAD 2018!” ~(thank you, Natalie Kling).

What an Abusive Relationship Taught Me

Life can start out a bit rocky for some. My story (my Mom’s story after I was born, therefore, part of mine) was that way.

I’m reminiscing as I was just there… in the country it all began and where I was born to two teenage parents, ages 16 and 19 (~>because I find humor in most things, I’ve always said that my parents patiently waited to have me…married at 15, she, my Mom, had me a full year later.)

But, my Mom, instead of having a rock, she felt like one…heavy with worry and fear. In the arms of her man, for most of their relationship, she didn’t feel safe.

As I’ve shared with friends over the years, yes, it’s my story since I was born from it, but I wasn’t born OF it. There’s a difference.

You can be born from a situation, but decide to be created or create OF yourself — your new ideas, your excitement of what life can be, of what you saw your Mom make OF herself after she decided to leave and many years later marry someone who treated her with the fine TLC you might use to care for a beautiful rose, your first one…

You could have been part of something at one point yesterday or long ago, however, not keep choosing from it.

At 23, it was my conscious choice to choose love over infatuation, love over the exciting “bad boy”, my worth over someone else’s (this is why I’ve shared that I didn’t know Josh was IT early on — he was different… emotionally available, but I chose to choose him, to choose myself, every day more and more as we dated).

As women, one of the first ways we express our worth or keep expressing it is through the men or relationships we choose — or those we allow to choose us. The latter happens almost more often than the former when it comes to women finding themselves in situations or love that isn’t allowing them to see themselves as that rose — or to feel what life looks like with a man who, though you have your own, can feel like your second pair of rose-colored glasses.

We sometimes write our worth story early on in pen, when maybe pencil is best. Through lessons learned in young love, emotional growth, wise choice and a richer commitment to self, we can commit to ink…

As we keep growing, we can also choose, not only a different pen but a variety of them, writing the most colorful self-love story — each chapter brighter than the last because we keep choosing ourselves.

The other day as I sat in the car headed to lunch…with my beautiful and loving Guatemalan family — many who were there with my Mom throughout those sensitive years — here’s what I thought and know to be true:

We get to fall in love, every day, with writing a few more words of the worth story in pen, knowing that with that latest page or chapter, no longer fiction, but blissful biography, we choose ourselves, we choose life.
Enjoy your business, enjoy your life!

Life is good,


 Michelle Ghilotti
Couture Brand Creator & Success Coach