before I tell you
who I really am
first. . .
I get emails from women, some I know, others I don’t know, but where the theme(s) are fairly consistent.
The reason for the connection is normally a thankful response to honesty —
I could tell you I share honestly because it’s the work I’m committed to, that I support women to express themselves, to create their authentic brands, so by default I “have” to walk my talk.
The public persona thing.
But, that’s not it.
I don’t do or say anything here or anywhere because it’s good to (externally speaking) or because it makes intellectual sense– not anymore, and especially not after the last few years, with back to back losses, which have reminded me that life, with all its gorgeous opportunities to be ourselves, regardless if it’s on Facebook, at a dinner party or leading a room, can be over and without so much as a sneeze of notice.
Life is but a string of days, tough to get through and live them well if you’re living by public rules that don’t relate to the private you…cool kid rules that were created to make another happy.
Caring, personally or professionally, what someone will think or not think is the same. We each had our chance in high school to shift and change, revise and delete based on the outside, but we’ve graduated…
As much as a professional or entrepreneur (half of my friend list here are entrepreneurs) are taught that the public persona is important to create, as a branding person for 16 years after leaving the ad industry, I say it’s the opposite.
The person(a) is what’s important. What you do and who you are at home counts.
And sharing what feels right to the soul, not ego…who you are, bells, whistles, and bumps is actually the credible.
People want people as friends, as much as they want people, not brands, to help them with their problem.
Instead, they want a hand — outstretched — that says I know, I’ve been there, let me help you,
but not before
I tell you
who I really am
Enjoy your business, enjoy your life!
Life is good,
Couture Brand Creator & Success Coach